Feast or Famine
Download MP3Hello, and welcome to the Service Based Business Society podcast. I am your host, Tiffany Ann Botcher. On our weekly episodes, we will dig into everything you need to know about scaling your service based business without losing sleep. With my experience in creating over 7 figures per month and a passion for marketing, finance, and automation, this show will provide tangible tips and techniques for scaling your business. Let's get started.
Tiffany-Ann Bottcher:Hey, guys. Welcome back to another episode. Does your business ever feel like sometimes you are booming and the next month you're completely dry? You're not alone. Today, we're breaking down the feast or famine cycle of business and how you can build a business that generates steady, predictable revenue all year long.
Tiffany-Ann Bottcher:The stress of unpredictable income is actually probably one of the biggest stresses of being a business owner Because ultimately, unlike when you go to work at your 9 to 5, your paycheck shows up every second Friday, 15th 30th, whatever your pay cycle, it just shows up. When you have a business, it's really different. Sometimes it's super busy, sometimes it's super quiet. And in today's economic environment, I think money is a stress of every single person's mind. And I'll be honest, you can't live in North America right now and not have a few questions about the certainty of our economic environment between the Canadian and US government situation, we're gonna call it.
Tiffany-Ann Bottcher:You know, whether you are liberal, whether you are republican, whether you are conservative, whether you are it doesn't matter. There is uncertainty. And so when we start to look at that and be business owners, we really have to look and say, okay, we have to make the most certain situation out of the most uncertain situation that we probably have lived in in our adult lives. I know that we all any listener here could be of any age, but I'll be honest, in my adult life, this is the most uncertainty that we've ever had. And it really comes back to, you know, I'll I'll share a funny story.
Tiffany-Ann Bottcher:When I was growing up, there was there was someone in my family and I thought that they made this dish that was absolutely to die for. That's just the way it had always been my whole life. And at one point I remember being a grown up and having that dish again and being like that wasn't that great at all. And I said to my mom, did it always taste like that? And she said, yeah.
Tiffany-Ann Bottcher:I said, I thought it was really good. She's like, I know you did. It wasn't my mom's cooking by the way, but it was this, this perception of, you know, like there was an I, it was kind of this naive blindness of being young. And so as we approach today's environment, part of me wonders if it was always chaotic and crazy and I just was naive and innocent and lived in this state of bliss or if it was if it this really is just quite as chaotic. But from from all of the discussions and research, and it really seems like this is kind of uncharted territory for the chaos.
Tiffany-Ann Bottcher:So today, we're gonna really talk about that feast and famine cycle of business because as business owners, we must do our best to make it as certain as we can because we're dealing with uncertain circumstances, and we just exist within them. There is nothing that any one person, one city, one community, one anything can do to truly change the environment in which we live in. And so all we can do is do our best. All we can do is make certainty as best as we can. So we're gonna talk a little bit about that, the stress of unpredictable income.
Tiffany-Ann Bottcher:We're gonna talk about why more is not always the solution. Although, if we go back a few episodes, we talked about how selling more solves most than last you know, 2 weeks ago, we talked about how there's a bit of a balance. And today, we we continue on that discussion of balance, not in a way of work life balance, because I'll be honest if you're a business owner right now and you are truly passionate about making a success of your business, about doing something amazing, it's gonna be hard work. There is no real balance. You know, I I love Dan Martell and one of the best things that he talks about is that anything exceptional does not come from a lot of balance.
Tiffany-Ann Bottcher:And and that balance really talks about, you know, there there's no real win that comes out of balance because by by definition, it's a blend of 2 things. And if you really wanna be successful right now in today's situation with all of the cards that have been dealt, guess what? It's gonna be hard work. It's why only those who truly want to do it will do it. It's why so many businesses just don't make it.
Tiffany-Ann Bottcher:There's many businesses out there with truly passionate incredible people that still don't make it. So knowing that, know that if you really want this, now is the time. So we're gonna talk a little bit more about how we get stuck in this kind of merry-go-round of feast or famine and how to break through it once and for all. Okay. Let's dive in.
Tiffany-Ann Bottcher:Sometimes in business, we often feel like there just is no more time. And oftentimes it's when we're working on big projects or when we're in our busy season or when, you know, things are flying off the shelves and it's, you know, it's this this cycle though where, you know, they always say the grass is greener where you water it. It's not always greener on the other side, it's greener where you water it. So if you are focusing on lead generation now whether you're doing that through ads, whether you're doing that through networking, whether you're doing that through, you know, ex doing tons of press and really being an authority in your industry, whatever that is, when you stop doing those things, when you get out of that mindset and instead into a delivery operational mindset where you're fulfilling, whether you're, you know, there's a shift and now you have let off the pedal, the gas pedal on one side, and now you've put the gas pedal on on the other side at times really required. But here's the problem.
Tiffany-Ann Bottcher:If we do not get back on the lead generation until after our fulfillment period is over, we end up with a delay. The truly successful business can do it all the things all the time and it really depends on how big your business is. Now if you have a sales team and you have a fulfillment team, there's really no reason why those 22 teams can't go out and just both crush it all the time. But if you're at the stage of business where you don't have a full sales team and a full fulfillment team maybe you're at the stage of business where you are both then you can't be all in on either one of those things. Because ultimately, if you're on that feast or famine cycle and we're doing tons of advertising, now we've brought in lots of clients, now we serve all those clients, now those clients are done, and now we have to get back on the horn of the lead generation and we come back around.
Tiffany-Ann Bottcher:It's never that feast or famine feeling is never going to go away. But the other piece to that is it truly depends on what your fulfillment model looks like. If you are a service based business that can only sell things one at a time, and let's let's walk through what what I mean by that, it's going to always have this feast or famine element that you're never really going to truly get away from. So let's use, for example, we're going to use professional organizing. Now we have worked with a number of professional organizers as clients of ours, and so I I I say it's it's a newer industry and organizing and professional has been around for a long time, but it's definitely growing especially in the US.
Tiffany-Ann Bottcher:And, it's not unlike other, you know, home service businesses. But one of the things that's unique about home organizing is it's really usually done in kind of project type situations. So, you know, it's not unlike maybe new construction in the trades where it's not like a service base where you're gonna go in and and fix a couple of things and then you're gonna carry on to the next job. This is really project based. And so you're gonna have a group of organizers come in, they're gonna organize someone's home, and then they're gonna move to the next home.
Tiffany-Ann Bottcher:This could really lead to kind of this feast or famine because if you have a set number of days so maybe you're gonna go to Sue's home, and it's gonna be a 4 day project. So you're gonna be there Monday, Tuesday, Wednesday, Thursday. But now you're also gonna go to Beth's home, and Beth's home, you know, you're gonna start with, next Monday. What happens with the Friday? Okay.
Tiffany-Ann Bottcher:This is it is truly hard. Any kind of job that has this scheduling piece that is somewhat unpredictable. Because now what happens if you get to that first job and it's way bigger job than you thought and actually, it's gonna take until next Tuesday? What if you're already on-site and you had that 4 days booked, and now while you're there, the customer loves you so much and they say, you know what? I would love to talk to you about can we can we get in?
Tiffany-Ann Bottcher:Can we do this other space? Can we do the garage? I just while you guys are here, this is amazing. Let's just get the whole house done. Now you kinda have this balance of like, well, I don't really have time now, but I feel like if we leave, maybe they change their mind.
Tiffany-Ann Bottcher:Maybe they don't wanna do it anymore. And so any kind of business that has this kind of scheduling component with set durations that can change where you're, you know, you're scheduling so and so back to back with somebody, It's it's going to be stressful because no matter how amazing that you have this schedule dialed in, at one point, you will have the team sitting for a day where the next project has ended or the last project has ended and the next project just hasn't started. And that really lends to that feast or famine where it's either you're gonna be super, super busy or even in periods of super, super busy, you may just have a super quiet day. And it's stressful as a business owner because you're like, hey, I need the team working. I need them to be out generating money.
Tiffany-Ann Bottcher:I need them to be they wanna be out generating money, and sometimes it just doesn't work. The schedule just doesn't work. So, again, we have to make the most certainty out of an uncertain situation. And so whether that is that scheduling piece we talked about or whether that is that, you know, initial kind of ebbs and flows of busy season, that can really lend to that feast or famine. But also, you know, depending on how your your work is done.
Tiffany-Ann Bottcher:If if your work is seasonal, then sometimes you, you know, you have a certain amount of time. We we just obviously wrapped up Christmas season and and I think about the people who put all the Christmas lights up. So these are, you know, the companies that come in, they put all the Christmas lights up, then it's Christmas season when all the lights are on and they look beautiful, and then January 1st hits and all the Christmas lights come down. And then it it at one point, there's only so much time between perhaps beginning of November and, you know, little early December where people want their lights up. Now I know that the Christmas now we've we've been with the same Christmas light company for for many years, and I know that they offer a discount if you would like your lights up early.
Tiffany-Ann Bottcher:So basically, you get a little bit of a discount if you book for next year when they're taking the lights down. Now that's because they they actually keep the lights. They they take them they take them, they store them, and they, bring them back. And so I would say if if they know they're gonna put your lights back up on your house, they probably store them differently than if they don't. I'm, you know, hypothetical guess there.
Tiffany-Ann Bottcher:But basically, if you if you book your next year's service before they start taking the lights down, there's a little bit of a discount there. And then if you book, you know, I think it's prior to November 15th maybe, might have been November 1st this year. I feel like it gets earlier and earlier every year, then there's also a little bit of a discount. Now the thing about Christmas lights is obviously they can go up on the house and not be turned on. So it doesn't really hurt anyone to have them up early, Just like it doesn't really hurt anyone to have them up late, unless you leave them on.
Tiffany-Ann Bottcher:I'm gonna be picky here. I'm gonna let you know. Turn your Christmas lights off people. We have a neighbor. They still have their Christmas lights on.
Tiffany-Ann Bottcher:And in fact, they actually have the Christmas lights on and the regular house lights on and the the color splash, it's it's it's a pet peeve of mine. Anyway, but that, you know, back back to the topic, this just lets you in to know how particular I am about certain things. The the thing about that is there's there's a certain amount of time there's certain amount of houses they can fit into that length of time. And so, you know, if that's your business, well, you're probably gonna go full out from beginning of November to early December. You're gonna go like crazy.
Tiffany-Ann Bottcher:Then you're gonna have a little bit time off over December while everyone is enjoying their Christmas lights. And then you have people like me who were like, okay, starting on January second, you can come take them down now. Because I run my Christmas lights from December 1st to December 26th. That's it. Done.
Tiffany-Ann Bottcher:Any other time, they can go up, they can come down, they can do whatever they they stay on the house, but they don't, you know, until they come pick them up, but I I I only want them for those specific days. Now if that's your business, like I said, that's gonna you know that's gonna be super busy. That is going to be the feast. And if you're a Christmas like company that has no other industry, well, you're gonna have famine for a long period of time. So that's a very seasonal based feast or famine.
Tiffany-Ann Bottcher:So there's many different ways that we can look at this. Anytime that you can build into your business some kind of recurring revenue model that provides consistency, that provides that recurring revenue. So whether that is a service that you complete monthly that just is on auto bill, whether that's something that you do quarterly, whether it's something that even your clients even if you don't perform the service every month, perhaps it's something that you can still bill for every month in a way of kind of cash smoothing for the client. Maybe you do it for them 3 times a year, but you offer the payment in 12 monthly installments. That just smooths out the cash flow on both sides.
Tiffany-Ann Bottcher:Because what person, you know, doesn't prefer to pay for something just over time, especially if there's no interest incurred or anything like that, it it truly does just mean that it just becomes a little more certain. Our goal is always to provide more certainty. If we go back to talking a little bit more about that, you know, we're only selling when we need to and then we're off the gas pedal. If we talk a little bit about how can we solve that problem? Well, in today's day and age, I feel like you have a wide range of options there that can really truly help solve this problem.
Tiffany-Ann Bottcher:And so number 1, creating a marketing strategy that truly can exist while your business carries on. So, you know, if you're really leaning into being the brand authority, well, there's no reason why you cannot, you know, invest in some kind of PR strategy that just rolls out every month. K? So perhaps that's an article that you're going to be publishing in some kind of, you know, relevant industry journal something, and it just happens every month. Perhaps it's something like a podcast that you do every week no matter what, and you make the time for the recording, and so your message gets out into the world whether you're busy with fulfillment or whether you're not.
Tiffany-Ann Bottcher:Perhaps their ads that just run-in the background. You get the ad you know, you get your correct ads going, and you just keep a steady amount of, you know, ad spend going all the time. Here's the trick to any of this. You want to still even if you're not hunting clients, your client should still be able to book with you so that if they do want to hire you, that they could still have some kind of platform to be able to do that. So, you know, can they still book a call?
Tiffany-Ann Bottcher:You know, if your sales piece is to book a call with you on your website, do you still have appointments available? Even if you're, you know, not technically hunting. You know, there's times where we're coasting and there's times where we're hunting for clients. If you have no client and you're, you know, twiddling your thumbs and you're like, my goodness, I need a new client, well, you're probably hunting. You're you're doing everything you can to bring in a call.
Tiffany-Ann Bottcher:But if you're currently busy, then perhaps you're kind of ghosting. You're still available but you're not desperate, you're not hunting, you're not hungry for sale. You still should those people should still be able to book with you. You need to build a system into your business that can then bring those clients, get help them get to know you, you get to know if they're a fit, and and decide. So great options in today's day and age.
Tiffany-Ann Bottcher:Well, we have all sorts of different options for AI chatbots, We have AI voicebots. You you know, perhaps you have someone that can answer the you know, whether it's some kind of reception role that can answer basic questions. Maybe you need to look at someone who does sales calls for your business 1 or 2 days a week. At the end of the day, it's it's however you're going to build some kind of consistent ability for your business to still bring in newly. Ultimately, the very best business would be one that can keep growing consistently and bring in new people and just keep going like a well oiled machine.
Tiffany-Ann Bottcher:None of these huge ebbs and flows, none of these big, you know, feast or famine moments. You should never truly wonder where is your next sale coming from. And I'll be honest, at the beginning of your business, everybody wonders when is their next sale coming. That's common. But as you grow your business, as it becomes bigger, as it becomes more consistent, more certain, they really should stream it out.
Tiffany-Ann Bottcher:I can tell you Amazon does not wonder when their next sale is coming in. That's not something that they wonder. They know that the next sale will come in because they have built a very consistent business model. Now do some days more sales come in than others? Probably, but they never wonder if a sale is going to come in.
Tiffany-Ann Bottcher:I remember at the very beginning of my when I started my business, and I I've shared the story that I really invested into sales, learning sales, marketing pieces, all of these pieces that I hadn't done a huge amount of. I was a numbers nerd. I did numbers dot of tech, finance, all these types of pieces. And so, you know, selling was not something that was really on the forefront of my mind until I started my own business. And I quickly realized that there were a lot of tools to manage these sales and I thought at the beginning, I thought, I don't really think I need any of this because there's not that many people I can keep track.
Tiffany-Ann Bottcher:Now, 4 years later, now of I understand the value of a tool to manage the sales pipeline because there's a lot of pieces in that pipeline now. But that is we're in a much more consistent time period now. I don't wonder now will we go without a sale? We're we're past that phase. We had that phase.
Tiffany-Ann Bottcher:I think every business goes through that phase of, you know, what will happen? Will I make a sale? Will I have clients to service? But over time, it becomes how many clients will I have to service instead of will I have clients to service? And so, you know, the sooner we can get from will I have a customer to service to, you know, how many clients will I have to service then to, you know, how many new clients, how many people do I need to hire and train to to service more clients as they're coming in.
Tiffany-Ann Bottcher:It's all part of that journey. We've talked so often on the podcast about how there's different phases of the journey. So if you are in that phase where you're like, I have no idea where my next customer is coming from, You that is such a key focus for you right now because ultimately, until your business is consistent, well, it's just up and down and all over the place, that is very stressful for a business owner. So, you know, I I lived I lived the uncertainty. Now when I left my previous role, I had been a business partner there, and so when I left, I was bought out.
Tiffany-Ann Bottcher:I negotiated by I I by my own choosing, I decided it was time for me to go. I wanted to start my current business. And so I negotiated a buyout from my previous business partners and left. So as much as my business getting started did have a lot of uncertainty, When I got bought out, that got paid out over a set length of time. So no matter what happened with my business, I was actually still being paid from my previous, business opportunity.
Tiffany-Ann Bottcher:And so that really was quite certain. But when I tell you, I remember the countdown to when that pay was going to end, there was stress because I left a very well paid position when I made the decision to leave, to leave my previous career. I got bought out. I mean, I I made great money being bought out, but I also made great money before I left. And so my lifestyle, mortgage, kids, all of these types of things was all built around earning a certain amount.
Tiffany-Ann Bottcher:We've talked about it on the podcast previously. Your lifestyle, your business, your earnings, whatever provides a lifestyle. Money does not buy happiness, but money buys a lifestyle, and you either enjoy that lifestyle or you don't. And so, you know, you you build your life to what you can afford. Well, we had a life.
Tiffany-Ann Bottcher:And so when I decided, nope, I'm gonna leave that behind and I'm gonna start something new for the 2 years that I got paid out for, that was pretty certain. But I remember about 6 months out being like, I only have 6 months left of that. And for the 1st year of my business, I didn't really take any money out of my business. I poured it back in to grow and to invest and to do more things and grow and grow and grow. And I knew that the time would come where I wouldn't have that that opportunity anymore.
Tiffany-Ann Bottcher:I wouldn't have the ability to do that, that my business would have to pay for my lifestyle. And so as soon as possible, I needed that business to be consistent so that my business could pay me consistently. And so, you know, it took longer than I wanted it to. And I mean, we always want our businesses to pay our us more money and we always want our businesses to be bigger, but but it was less about being bigger and more about being consistent. I needed to know and build a business that was going to be consistent to provide me consistent income because things like your mortgage comes out consistently.
Tiffany-Ann Bottcher:There's no, you know, reprieve from things like that just because your business is a little bit inconsistent. So, you know, what are the ways that we can really, you know, lean into building that consistency? Well, any kind of recurring service is going to be more consistent than needing to get a new client all the time. So whether that is something that you sell that they're gonna buy frequently or whether that is something that you are providing a service that you you do monthly, so things like, you know, on our bookkeeping tax firm side, well, bookkeeping is a monthly service typically. We do offer things quarterly, we offer things a little bit, but the bulk of our service is monthly.
Tiffany-Ann Bottcher:So when that client comes in, they are with us there, you know, indefinitely. That is consistent. Tax season is not really consistent. This is more of a blitz income. So, you know, we're we're coming up into tax season and so we have specific revenue targets.
Tiffany-Ann Bottcher:But the people that we serve in those in that tax season is not that different to the to the people in the Christmas light business. It's it's really just a season and then you come around. If we were just a tax business, we would have to do so much tax in order to basically have 10 months of the year that we didn't really do anything. It's one of the reasons why when people talk to me about H and R Block, obviously, as, you know, we're a Canadian tax provider, so H and R Block would be a competitor of ours, And people say H and R Block is very expensive, and I say, yes, but look at the H and R Block model. I walked past H and R Block just just this weekend actually.
Tiffany-Ann Bottcher:I was on my way to grab a coffee and walk past the H and R Block and there's, you know, tax season is just starting and the sign in the window says this location is not yet open for tax season. You know, you can visit us at one of our other locations. They are paying for that commercial unit 12 months out of the year, but ultimately using it for about 10 months out of the year. So H&R Block is using their unit about 2 months out of the year and paying for it 12 months out of the year. Well, they have to build that other 10 months that the that they pay the rent, they have to build that into the pricing.
Tiffany-Ann Bottcher:They have to do so much tax in 2 months at such a good earning that that they can pay the rent on that space the other 10 months of the year. The Christmas light company that we were talking about, well, they don't just do Christmas lights. They do house washing in the spring. Same company, they do wash the gutters, they wash the outside of the house, they pressure wash the driveways, that kind of thing. Okay.
Tiffany-Ann Bottcher:Well, you know, there's there's one thing. You know, they that kind of pulls into summer as well. In the fall, they do other house maintenance type things for the fall. You know, it's they they have broken their business into specific seasons. It's the landscaping companies that also do the salting and snow plowing in the winter.
Tiffany-Ann Bottcher:Well, because there's not a whole lot of plan lawn mowing to do, not in our area anyway. I I mean, I guess if you live in Arizona, then there's probably lawn mowing at, you know, in December. But here, there isn't. It's snow, or it's ice or you know? And so those companies, though, when do they feel their famine?
Tiffany-Ann Bottcher:Well, they feel it when the weather doesn't cooperate and there is no ice or snow. It's very temperate. You know, the the weather is fine. It's the same thing as there are certain businesses that are built on some kind of, you know, bad situation or good situation happening that that don't happen as often. Anything that provides inconsistency can lend to that feast or famine.
Tiffany-Ann Bottcher:So your job as a business owner is to figure out how to make that balance out. You know, if you look at the veterinary model, well, why do people now say it's so expensive to take your vet your dog to the vet? Oh, because I, you know, I went in there because he had a cut on his leg and they were, you know, oh, well, we need this and we need that and this maintenance and that means of course, because if all the vets were doing is treating just the cut on the leg, that would it it's not very consistent. But if we if they offer services, you know, our vet, you can get your dog's nails trimmed. Every time we go in there, we can, you know, add on the on the nail trim.
Tiffany-Ann Bottcher:They do a brilliant job. I don't like trimming dog's nails. I'm not very good at it. It makes me nervous. Every time, I think this is great.
Tiffany-Ann Bottcher:This is great. It's just providing that consistent service. Whether the dog gets hurt, whether the dog doesn't get hurt, he still needs his nails trimmed, that just happens all the time. So you wanna decide what element you can add to your business to add consistency, to add recurring. You know, we were talking a little bit professional organizers earlier.
Tiffany-Ann Bottcher:Well, you know, is there a way to not just do that as a project? Is there a way to add some kind of recurring service to that? It doesn't matter what industry you're in. If you have to get a new client every time, if you are a one and done service, that can be really challenging because you have to do more advertising. You wanna provide that consistency.
Tiffany-Ann Bottcher:You wanna reduce the famine by just spreading the feast around. It's always nice to have that kind of project that you you start, you complete, and you finish, and it feels good. Because if you're a person much like myself that loves to check things off a list, if that makes you feel good, it's nice to have things start and finish. But ultimately, your business is a journey and there isn't really a start and finish. So you have to find that appeal in the journey.
Tiffany-Ann Bottcher:You have to find that appeal as things just carry on. Yes, projects start and projects end and new projects start and new projects end, but you want to make sure that there's a blend and a crossover enough that you don't always have gaps in between. I can tell you that on our bookkeeping side that the time that it takes a client to get onboarded can be very inconsistent. So although we may sign a new client, although they may sign, they may pay the deposit. Now some people are onboarded within 48 hours.
Tiffany-Ann Bottcher:We have everything we need, and we're good to go. We have other clients that have paid, signed, and that's it. Haven't heard from them in a couple of months. We follow-up. We ask them to book a call.
Tiffany-Ann Bottcher:We do these things. We yep. Yep. Yep. They'll get to it.
Tiffany-Ann Bottcher:They'll get to it. And so if we were at the phase of business where that was our only new client, we would think, yay. We sold it. This is great. We have a new client coming in.
Tiffany-Ann Bottcher:Lots of work. There's a couple of these clients that are sitting on our list that have multiple years of work to do. So if we were at the phase of business where that was we're brand new and this person's come in and I think, my goodness, we have a new client, they have multiple years of books to get cleaned up, This is amazing. And then they don't onboard. They don't get us the information and we wait.
Tiffany-Ann Bottcher:To us, now that's okay. We have enough new clients coming in all the time that that client just waits until they're ready. But we're in a different phase of the business, and it wasn't that long ago. Keep in mind, it's only 4 years. There was a long period of time where that person not getting onboarded really would have been stressful for me, especially if we're at the point where I'm thinking we have so many new clients coming in, we need to hire someone.
Tiffany-Ann Bottcher:Now I hire someone and now there's no work for them to do because they have not there. That client has an onboarding. Certainty. You want to provide certainty. Guys, when it comes to being a business owner, we are existing.
Tiffany-Ann Bottcher:We are building businesses in uncertain times. Political views aside, there's uncertainty. There will continue to be uncertainty. Whether that is politically, whether that is economically, it doesn't matter. We're existing in these crazy, crazy times, and our job as business owners is to decide that we wanna do this, we wanna live, we wanna build businesses in this uncertain times, and we just wanna go all in.
Tiffany-Ann Bottcher:So we're gonna create some kind of proactive revenue model. Take a look at your offer. Just because you've done something for the same way for a really long time, doesn't mean that that's the only way that you can do it. Expand your service offering. You know, if we were a tax only company right now, it'd be a great time to add in bookkeeping.
Tiffany-Ann Bottcher:It's it's a great way to, you know, whatever that is for you, added some kind of element of recurring service. Look for a way to do that. Even if you think, I that doesn't apply to my industry. Look at what others in your industry are doing. Maybe not the company down the road, Look at other, you know, companies in your industry and how they are adding this kind of recurring piece to their industry, their businesses.
Tiffany-Ann Bottcher:Whether that is some kind of additional recurring service, whether that is a monthly split. Maybe maybe it's the fact that you just wanna offer something with some kind of payment terms, you know, you just just bring in that consistent revenue to your business. Optimize your pricing and package for sustainable, predictable income. Automate some form of lead generation, whether that comes from just awareness. Perhaps that's you're not taking your social media seriously, and you're gonna be more consistent about it.
Tiffany-Ann Bottcher:Perhaps you're gonna sit and you're gonna do batch creation of your content and you're gonna schedule it out. I know that that prescheduled social media continues to be one of the most, you know, widely pro con discussed criticized pieces because people say, you know, I lose the spontaneity blah blah blah. There's no there's no thing that says just because you have scheduled your social media marketing out that you can't add additional content on the fly. You can. But if you're finding that it's very hard to be consistent when times get busy, then that's a great way to look to to to lean into just more consistency.
Tiffany-Ann Bottcher:If you can find a way to automate or schedule or or just create consistency in bringing eyes to your business, it will in turn bring consistency in more people coming into your business. People can't do business if they don't with you if they don't know you exist. And so bringing consistency to your outreach will bring more consistent people coming into your business. Guys, it's it's gonna be a wild ride. 2025 is going to be crazy.
Tiffany-Ann Bottcher:I don't want you to use that as some kind of I can't be successful because. In some of the craziest times in history, many successful things were born. For every company that that struggled and and died or struggled and survived through COVID, other companies were born. People saw success. You know, sometimes through crazy negative situations good things can happen too.
Tiffany-Ann Bottcher:So don't get down on yourself. Don't get down on your business. Don't think I can't do this because it's a crazy chaotic time. Yes, it is a crazy and chaotic time but you can do it anyway. So go out, make your goals, and build your business.
Tiffany-Ann Bottcher:You can do it even in the crazy times of 2025.
Tiffany-Ann Bottcher:We're all out of time for today, but the fun doesn't stop here. Make sure to subscribe to the Service Based Business Society podcast on your preferred podcast app. If you're hanging out over on YouTube, search for Tiffany and Batcher. Your likes, shares, and reviews really do help the show. Until next time.
Tiffany-Ann Bottcher:Have a great week.
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