Scaling and Sticky Notes

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Are you tired of feeling like you're stuck at a certain level with your service based business? In this video, Tiffany-Ann and Chrissy about scaling businesses, personal boundaries, power words, and sticky notes. Chrissy shares some great tips on ways to grow your business without sacrificing your time or quality.

Oh, good morning, Chrissy.

How are you?

How are you doing

Good, good.

Welcome to the service-based
businesses, IOT podcast.

I am so excited to have you
here, right from the time that we

initially connected online and I was
reading through your information.

I was like, I know that Chrissy
has all sorts of information

and we need to get her on this

thank you.

That's so sweet.

I really appreciate that.

Okay.

Okay.

So let's first dive in a little
bit to who you are, what you do

and kind of your unique offer

Sure.

It's like the elevator
question that never goes away.

Tell me more about yourself
that you're nervous.

The hardest question, is it not the

hardest

hardest.

And like, I've always tried to
have something that's like clear

and succinct and I'm like, okay,
so, hi, I'm Christie Mellinger.

I.

By title, a strategic business coach
for female service-based entrepreneurs.

But in reality, I like to call
myself a business activator.

So one of my special powers is
helping other women in particular see

the potential and the possibilities
that are out there and get really

comfortable being uncomfortable and
being like, Hey, I'm going to do things.

And whether that's

I

right, like, whether it's, however,
it looks like for you, we're

going to rebuild it the way that
you want your life to look like.

So that's what I do.

I help them create businesses
that feel really aligned and

supportive to their life goals.

We don't work for the sake of working.

We work to support the kind of lifestyle
that we have or that we're building up to.

Um, Yeah, and I, I kinda made it here
from the pandemic we were talking about

before you hit record, because I worked
in hospitality before this for six

years and hospitality was decimated.

So it was like that universal kicking
of, Hey, you weren't really happy.

So like, let's go do the
thing that you want to do.

So that's real quick,
kind of how I got here.

Activate or what a powerful word.

I really liked that I

really liked that.

I'm not very good at like, I can
help other people think outside

the box, but as far as like naming
things for myself, I hate it.

So I was kicking things around
with a friend one day and she's

like, well, you know, you're like
this fiery, like you get, you

inject people with this confidence.

And like, you're like an activator.

You're like a spark plug.

And I was like, well, I don't like spark
plug, but I liked the activator piece.

Yes.

You know, it's when you come across these
words, that just kind of capture things.

It was one of my things, when I
started my own business, people

would say, what do you do?

And it's like, this it's like this odd
pause because it's like, of course,

of course, you know what you do.

Making it relevant to them and trying to
explain something in a way that conveys

the value and the benefit to them and
their business can be really challenging

when you're like, well, I do all of this.

So like, how do I give that to you
in a way that you're not going to

space out halfway through my sentence?

or just be like,

Yeah.

whoa.

Yeah.

It's um, When I started my business,
I had done nothing in the sales space,

total introvert, you know, I'm happy.

I always joke.

You can just leave you in the
basement with the computer.

I'm good.

And so, um, one of the pieces I really
had to jump into and was like, I need

to learn as much as I can about this.

And as much as this can be a learned
skill, I have to just, I have to jump in.

And so I started spending time
basically hanging out with as

many marketers as I could find.

And, you know, they would say, okay, well

we start, we start talking about
offers and it's, you know, okay, well,

how much money do you make people?

I need a number?

And I said, well, that's really tough.

Like it's, you know, and, and the
marketers are, are often willing

to just throw a number at it.

What's about this, but my black and
white brain is like, But there are

so many possibilities and variations
there and, and it could be this, or it

could be that, or, and so, you know,
they could come up with some really

sexy terminology and make things just
sound, you know, like why would you not?

And, and business activator, I would
say it's the first time I've really

heard something in terms of like the
coaching that I was like, yes, yes, girl.

I

glad.

Thank you.

I'm going to keep that nugget.

You're like writing that

I'd be like, Hey Steph,
you did a really great job.

Yes.

Yes.

You

owe your friend to coffee.

So

So when you are working with
businesses and we're looking at kind

of different, different phases of
business, we've got like the, you

know, the people who are starting out
and they're in that idea phase versus

businesses that our, that are, are in
that more maintaining phase growth.

How do you take a different
approach based on, you know, the

different, different phases of the

Who I liked this one.

Okay.

So I think more so than the
phase of the business, it's

about the phase of the person.

So I've worked with several
entrepreneurs that are.

5 6, 7 years in business, but it's small.

Like they still haven't figured out
how to scale because they're still of

the mindset of I have to do it all.

So the business might be bringing
in quite a bit of money, but

there's still that cap of it.

So I like to go and add it of, okay.

Where are you personally?

Even if you look, even if you like
take the mindset stuff off for a second

and think strictly strategic, there
is still that component of like, how

much are you willing to delegate?

How much are you willing to
hire someone in to help you?

What does your comfort level
with scaling look like?

And what does scaling even mean to you?

So if you're brand new in the
business, it's going to be a lot

of the foundational work, right?

Do you need a website?

Do you need a registration, get
a tax account and things like

that, where it's like, you have a
checklist and you can kind of work

through it a lot more quickly.

Whereas when you're get to that point
where you like how clients and you

make money and you start to do things,
and then you're like, okay, cool.

I know how to be in my business, but I
don't know how to work on the business.

And take it to this step of actually like
stepping outside of the coach mentality

or the healer or whatever your title is
and look at it of, oh my gosh, I'm a CEO.

Oh my gosh, I'm a CEO.

And like, how do you do that?

It's a whole different ball game.

The number of business owners
and entrepreneurs that don't

want to be called the CEO there.

Oh, I'm not, I'm not there yet.

It's like, okay, well, someone
is the CEO of your business.

So if that's not you, we
probably need to look at that.

It's this, you know, no one
else is no one else is coming to

help you with that piece, being
the visionary of your business.

I mean, you can hire coaches and
consultants and whatnot, but the

actual, the heart and the deep rooted
passion and the vision that comes

from realistically, most times the
founder, the CEO, the visionary.

Um, and so when people really shy away
from, you know, oh, I'm not there yet.

It that I really encourage you
to lean into that versus shy away

Absolutely.

And it, it doesn't have to be that
you're leaning into it and you're making,

you know, detailed five-year plans.

It's just a, I do, because
that's the way my brain works.

I have like a detailed outline.

But it's just the general idea
of where do you want to go?

Is this something I like to call them?

Legacy building empires.

Are you building something that's going
to be with you for the next 40 years?

Or is that not your goal is your
goal to get you to like, I don't know

the next house or the next whatever
milestone that looks like until your

kids graduate or things like that, you
still have to have a plan and a vision

of like, what's the end goal here.

And it gets to be whatever you want
it to be, but has to be something

Yes.

And, and I often refer back
to what is the objective?

Because just because you can do
something doesn't mean we should.

And I think that with the shifts in
technology and just the availability

of information, now you can go
on YouTube and learn just about

anything from just about anyone.

And then, you know, you get, you get this.

It's like, Hey, I saw this online.

Can we do this?

It's like, yes, we can.

But what is the objective?

Why are we, why are we going to do this?

And, you know, not every single
business needs every single piece.

And, um, You know, I was, I was
recently on a webinar and I was

chatting and we were talking about
different social media platforms.

And someone said, you know, people
keep talking about Twitter and you

know, like Twitter was something
from such a long time ago.

And now all of a sudden, I keep
hearing about Twitter again, like, is

Twitter a thing is Twitter a thing now?

And I said, it, it really
depends on your audience.

And I said, okay.

So just out of curiosity, you
know, there were, there was like

73 people there and it's like,

Um, how many

Um, how many of you are on Twitter?

no one.

No one.

I said, okay, so I don't
need to be on Twitter.

My ideal

My ideal audience isn't there.

And so really deciding, you
know, the objective there.

If the objective is to continue
to grow with your ideal audience,

well, Twitter might not be the
spot that I need to do that.

Now, if I want to hit a new audience,
if my objective is to reach an

entirely different audience, well, then
maybe we do need to look at Twitter.

Those would be different people.

Then those who are, are finding me

yeah, no, I think that's so true.

And I liked the way that you said
that it's going back to the objective.

Like there was a lot of talk
of Instagram reels, same kind

of thing of do I need to be on.

Sure if you want to, but
like, what's the point of it?

What is your intention behind doing this?

And it's, I think it's that bringing
it back to the objective piece that

we all struggle with sometimes because
we're like, oh, it's new and it's shiny.

And I want to do that.

And it would be a lot more fun than
like this stuff that I have to do.

Um, I wish that the people
listening could see me cause I

like do a lot of hand gestures.

Um, but it's.

You don't reels and Instagram for me.

You know, those who are frequent
podcast listeners will know that I

harp on Instagram a little bit, but,
um, depending on your objective,

Instagram can either really serve your
purpose or can be a total time suck.

Because if you are a business that
serves people in your community,

you need to go to their house.

If you were a cleaning company, having
followers across the continent, no

matter how many followers they are
and how much they love you, they're

not going to be purchasing from
your business and the less they

It does not matter.

It does not

it does not matter.

And so you get people, entrepreneurs,
you know, I talk to entrepreneurs

frequently who are like, I spent so much
time generating social media accounts.

I feel,

I feel like I I'm like part influencer.

I don't want to be an influencer.

I don't want to be like taking all these
videos and pictures and like, you know,

it's like, I just, I just want to run
my business and it, it really comes back

to, you know, what is the objective?

And do you need to be in these places?

What are each of the
platforms doing for you?

You know?

Okay.

Because each of them
does something different.

And does that support the bigger

I wouldn't a hundred percent
agree with you and that applied.

Not just to the platforms that we're
in or the types of content that

we're creating, but just the small
things that we're doing every day.

Like, do you, do you need to send
out an email three times a week?

What is the perfect, there should be
an intention behind every single thing

that you're putting out in front of your
customers, whether it's a cleaning company

with a new brochure or a new flyer.

Okay.

Uh, an online tarot reader, like
what is that piece of content and

what is the purpose behind it?

Because if you're just throwing stuff
to stick at the wall to see if it works.

No.

So that is not going to work for you.

Like you have to have a reason for it.

I think the other piece that gets a bit
discouraging is when you don't necessarily

have that plan and you are kind of just
throwing things at the wall, you know,

when something doesn't stick, you're
kind of like, oh, Oh, that didn't work.

And then you throw something else.

But again, they're kind of almost these
like half baked, half finished things.

And instead of going all in on, you know,
taking an idea, start to finish, figuring

out what's working and what's not.

It's like you take the energy, develop
it, really stick yourself out there.

Every time an entrepreneur puts
themselves into a product or a service,

they stick themselves out there.

When someone, you know, it's not
well received, it's a little bit of

a hit to the confidence and we all
want to say it's not, but it is.

And so.

You know, if you're not, then if you're
like, oh, well that didn't work next.

You know, you're not actually
finishing the first thing and

it could have become an amazing
success, but, but you didn't fall.

There was no follow through.

And so you're constantly in this
cycle of, you know, depleting

your energy and confidence and
realistically not making huge strides.

the concept of failing fast.

And I think like this is something
I went to business school.

This is something that we were
like shoved down our throat.

Work through iteration after
iteration and for some industries

that works really well, right?

Like I pads or apps or things
like that, it works really well

to just run through iterations.

But if you're especially for
service-based businesses, it's really

hard to do that in a way that, like
you said, you're actually giving the

concept or the strategy time to bloom.

Like you have to, you have to put your
energy in it and you have to have a

strategy, even if your strategy is
just like, well, crud, we're going to

see if this works, but then you have
to stick with it because not only are

you just running out of strategies
because they're not limitless, right?

Like there are only so
many strategies to run.

But you're draining your energy.

You're draining your own like
enthusiasm for what you do.

And you're really confusing.

The people who are already following
you or listening to you or customers

of you, like you have to be consistent
for at least a couple of weeks to see

if an idea actually has value to it.

Yes, agreed.

100%.

So question then when someone is in this.

Have, you know, trying things and,
you know, skipping to the next idea.

How long in your opinion should someone,
you know, at what point, because the

other on the flip side is, you know, at
what point do you say this isn't working

and it's time to try something else?

I like don't have a hard number for
you because I think it depends on

what, what it is you're trying to do.

So.

We know that there are
different timelines.

So if you're trying to grow your
company or you're trying to grow

like your follower account, let's
stick with social media for a second.

If you're trying to throw your fo grow
your following account and it's not

working and it's been two weeks and
the content that you're doing is not

landing and there's no engagement,
you can probably cut and run.

Right.

You can probably tweak it.

And let me correct that.

Don't cut and run and go to.

Real is when you were doing static posts,
but tweak, it starts to make adjustments

in the messaging that you have.

However, when it gets to
converting into dollar sales,

that's going to take more time.

People are much more flexible with
giving you their attention when it's

a scroll that they can go through and
like, technically, so be a follower,

but not actually be listening to you
versus, oh, you want me to pay you money?

So anything that you're trying to
convert into an actual sale, whether

it's a new masterclass that you're
putting out or a new, even of new,

like freebie, downloadable guide or
training, things like that, I'd say

give it a solid month, but not a month
of you doing the same exact thing.

Day after day, a solid month of
you looking at the analytics,

how are people engaging?

Are they going to this?

Go get Google analytics.

It's free.

Um, take the trainings on how to read it.

Cause it's not super user-friendly at
first, but really look at the data of

where are they stopping on your website?

Where are they getting to?

Are they clicking, but
they're not downloading it.

Are they reading the first email or not?

And then play with it, you know, give it
a week, adjust the wording, adjust the

intonation of your speaking or whatever.

small changes along the way.

Like we're so having iterations,
but give it a solid month.

If you're asking people for money,
like we're just, we're much more apt

to give you our time that our money.

Yes, minor course corrections
versus completely restarting.

And th you know, it, it's actually
incredible when you use the

data to say, and to, to see.

What minor changes can create big impact.

I think right away, we all assume
it's like, this is not working.

And it's like, okay, well,
hang on just a minute.

What parts of this aren't working.

If you have a multi-step process, if
we're going from person does not know

you, cold audience, completely cold.

And person needs to have, you know,
whether you're an online service

provider and they need to have paid
you and be a part of your client list,

or if you're a local service-based
business and you need these people now,

perhaps, you know, back to the original
example of like cleaning your home.

If you need these people in your
home, there's a number of steps.

And micro-commitments that come
along between person does not know

your business potential customer to.

These people are now in your home.

So many little steps, and each of
those can have minor adjustments

versus, Hey, this whole thing isn't
working, then let's throw it out and

And I think that goes back to what
we were talking to at the beginning.

Not wanting to step into the role of being
a CEO and just saying like, oh, I'm, I'm

just a house cleaner, or I'm just a coach,
or I'm just, you know, like a personal

trainer, whether it's you or you run a
hundred person business, you still have

to look at the analytics side of it.

It's not, it's not enough to just like,
have the idea and go with it and be

like, I'm really good at this part of it.

You have to look at the data,
you have to break it down.

Into those bites where you're like, this
is not fun, but I have to do it because

I'm, I'm still the owner of this business.

Right.

It's still my name on the registration.

And I think that's one of the
things that a lot of people miss of

really taking the like minute steps
and being like, oh, let's change

the subject line of the email.

More people are engaged with
questions then like a happy April 1st.

Yes.

You know, it's interesting, you
said the big, scary, a word, and

it's right up there with CEOs
and people shying away from it.

And that's the analytics.

As soon as you say data and
analytics, you can, you can

honestly see people go, oh no, Nope.

I that's not, I don't do that part.

No, I don't know what it means.

I don't look at it.

And it's one of these pieces, you know,
I shared a social post a long time.

but.

And it was, you know, I it's like when
you go to a fancy restaurant and they call

it, you know, a potato puree and you're
like, it's mashed potatoes, you know?

And you're like, okay.

And I, I shared one recently and
it was, you know, like a, not a

nut, something spread with a jelly
compote on like, blah, blah, blah.

And you're like, it's a peanut
butter and jelly sandwich, you

know, it's like this, the people go
to analytics and they're like, oh,

I don't know anything about this.

I didn't go to business school and
it's like, okay, but let's actually

break this down and say, okay, so you
had 50 people click on whatever it is,

whether it's your Google, my business
profile, your Facebook, you know, they,

they clicked on your post, your ad.

It doesn't really matter
if you had 50 people.

And then when they got to the
first page on your website

and two people took the next step.

You don't need any kind of statistics
or any kind of fancy analytics,

realistically, you just need to know there
is something wrong with that first page

on my website, something is not working.

Something is not, you know,
registering people are, are

seeing that page and going.

Hmm, no.

So the first step is working.

People are like, yes, this is for me.

And then the second step that
people get to, and they're

like, whoa, nevermind, leaving.

And so it's, it's, it's not as scary as,
you know, the word analytics data, you

know, you see the same thing when you
say SEO, it's the it's these business

terms that, that cause people to shy
away from right away saying, Hey, I

don't have, I don't know how to do this.

And it's like, let's just
actually get down to basic.

Forget the fact that it's called
analytics, you know, realistically, if

you had 50 people walk into your store,
if you had a brick and mortar store and

you had 50 people walk in the door and
only two people purchased, you would know

right away that there was something wrong
with what was happening in the store.

And so trying to strip away some
of the complexities and the scary

of some of these pieces and just,
what is the data telling us?

What do these numbers tell?

What is the story?

I like that.

And I think, I think there's so much stock
that we give to a certain words where,

like you said, they just kind of like,
you can see the eyes start to glaze over.

You're like, oh, I don't know what SEO.

But just what's the story.

What's the puzzle.

What's the disconnection.

There's not something I work
a lot with like the mindset.

So the certain words, like what's the
problem, or what's wrong, just reframe it.

Like what's the missing piece or
what's what needs to be adjusted so

that the puzzle piece like actually
fits in fully because maybe it just

needs to be shifted a little bit.

And.

It's de-stigmatizing the lake quote,
unquote business words and making it just

like, okay, we're going to try something.

We're going to figure out
where the disconnect is.

And it doesn't mean that there's
something quote, unquote wrong.

Cause that leads into like
a whole nother tirade.

I'm not going to go down, but it's
just this opportunity for us to be

kinder to ourselves and awesome.

Empower ourselves to say
like, Hey, I can get this.

Like I can figure this out.

I may not know the terminology.

I may not know to this day.

Like I will call myself out.

I can't tell you everything.

That's on the Google analytics sheet.

I went through YouTube and Google
video trainings to understand it.

Step-by-step but it's just going
at it with the attitude of like, I

can figure this out or I can help
get someone to help me figure this.

yeah.

Yes, I think it comes back, you know,
for a long time, um, in terms of

success in business and those who I
have seen the most success, it's the

ability to be resourceful and gritty
and not knowing that things is okay.

If you're willing to.

try and figure it out.

Try and figure it out, make an attempt
or, you know, work with someone who

does have the answer, you know, asking
questions, not, you know, it comes back

to that original thing of you saying, Hey,
you know, are you willing to delegate?

Are you willing to,

you know, not have to do it all yourself?

It's tough because

It's tough because I think, you
know, we, as, especially the women,

we feel like we have almost a
point to prove that we can do it.

I know for myself anyway.

And a lot of my clients it's
like, Hey, no, I can do this.

And at times we absolutely need to do
that and we need to prove to ourselves

more than anyone else that we can.

But there are times where trying
to dive in to absolutely everything

just makes it so that there's
just not enough to go around.

And EV the success of so many things
is suffering because you're a little

like halfway in on so many things.

And so to, to those who have that,
you know, back to that, that analogy

of new thing, shiny thing, how
do you help people stay focused?

Stay on, on the course of
what they're already working.

So I'm a big fan of post-it notes and
I, I'm not going to say I make all my

clients, I encourage all my clients quite
forcefully that their non-negotiables

have to fit on a post-it note.

So the things that absolutely
need to get done every week or

every day that need to be done by.

Cannot be more than a post-it note.

So as the new stuff comes on of
like, oh, there's this new project

or, oh, there's this new thing.

You have to take something off you,
you can have a, a get to do list.

That's a mile long.

That's fine.

But the things that are non-negotiable
have to fit on a post-it note and

it has to be somewhere like mine.

I literally just grabbed mine.

Cause it's on the top of my
calendar under my computer.

It has to be somewhere that you can't.

Whether that's your phone.

Um, I've got one woman who
puts it in her bathroom because

she's in her bathroom a lot.

Um, but it has to be somewhere
that it triggers you every day

to be like, okay, I got it.

I got to get a post out today
or I gotta do this today.

But like, the more that you can kind of
put the blinders on to the things that

you are, the only person who can do this.

And yes.

I have the time to do this, and
I do have the energy to do this,

but something has to go then.

And that has been something that gets
a lot of resistance, myself included

some days, but it has to be done
because otherwise there's too much.

And we start to not only get burned out,
but we start to get overwhelmed and like

unexcited about business because then
we're a squirrel and we don't know where

to go when there's too much going on.

But if you can put it down into a post-it
note and you're like, Ooh, all right,

these are, I have three things on nine.

These are literally the
three things I need to do.

Everything else is gravy.

That helps a lot.

So think, you know, if

So sticky note is my trigger

word.

I'm anti sticky note, but I
I'm like, oh, sticky note.

I don't know if I follow this, but I
remained open-minded until, and it was

like, okay, so we're using the size of
the sticky note to frame the fact that

we're not taking on too many things.

I did have a moment that we just talked
about with the analytics where I was

like, whoa, she said, sticky note.

I don't know about this, but.

I stayed open-minded,
I'm sticking it through.

I actually, um, just bought a whole
bunch of sticky notes to, um, for

some content I was creating because

it is so common.

I find it's the sticky notes.

Um, and I, I re I don't buy
them when I was in corporate.

We, I, my department didn't use them.

I was like, Nope, we are
not, we're not sticky notes.

everywhere,

I put them everywhere.

It's like, you know, which
sticking out is more important.

Is it the orange sticky note
or the pink sticky note?

Is it, is it, you know, based importance
based on like where they are on the screen

or the desk or I it's, it's very unclear.

And so, so often.

I start working with

When I start working with people that
are like, oh my gosh, look at my desk.

And they sent me this picture and
it's like sticky notes everywhere.

And I, I, I can't focus with that
many Mian squares everywhere.

So, you know, I, it's
funny that you say it.

Cause I literally, I just, the right
here, actually there, um, you know,

I just bought these cute orange ones
cause they go with our agency branding

and I was like, yes, I was like, I'm
going to make some reels out of these.

Yeah.

It's all about the size.

You can, you can use whatever you'd

Got it.

but it's about the size of the list.

Not so much.

Like I like to have a clean workspace.

Yeah.

Yeah.

Yes.

Yes, totally.

when I was in corporate

When I was in corporate, my, my
controller, she liked to put them at

the really important ones, had to be

Oh, no,

of the screen, it, they crept up off
the desk onto the side of the screen.

And then as the, as they gained
importance, it was like they

moved on to the screen and I, I,

I think my brain would
explode at that point.

Like, I don't even, like when I have a
touch screen laptop, I don't even like

when I can see the fingerprints on it.

No,

Oh, yes, totally,

that's tough.

I do understand

do.

I do understand framing the size of
it because you know what we all, it's

kind of like, you know, when you go to
the buffet and your eyes are a little

bit bigger than your stomach, it's the
same thing with the non-negotiables.

At the end of the day,
there is still only so much.

And so much energy, and you can only
pour yourself into so many things at

the same time and so many entrepreneurs
and, you know, people are juggling home

responsibilities, health responsibilities,
you know, and, and the commitments to

yourself and, and whatnot are always
the first to they're the easiest

ones to say, oh, I'll get to that.

absolutely.

And that's, that's the thing, right?

It's about almost being ruthless in.

We, we talk a lot about boundaries, right?

We're setting boundaries with our clients
or our coworkers or families or friends.

Your non-negotiables are a boundary
with yourself because once you

start to go down that road, Well,
I can do this and I can do that.

It's a lot harder to come back from
it because it is the slippery slope.

Like you have to try and put
that boundary back in place.

So if you can make it really visible
and I highly encourage you, if you have

like an accountability partner, you
know, a spouse or someone who can like

really actually hold you accountable,
tell them what your non-negotiables

are and ask them to help you.

Check in with you once a day or once a
week, or, you know, depending on what your

thing is, because that that's a boundary.

And if you start looking at
your non-negotiables as another

boundary, you're like, oh, okay.

It just helps her reframe it in a way that
it helps you keep your energy more intact.

Yes, absolutely.

Well, Christie, I want
to say thank you so much.

This has been a great chat, super fun.

And, um, I think so informative on a
number of different pieces and minds.

Talking about, you know, building
businesses and, and this concept

of, you know, your non-negotiables
being your boundary with yourself.

It's truly profound.

And I think that this is part
of, part of the struggle.

There's so many people that are struggling
with boundaries for any, any real peace.

And, um, you know, when we, when we
start to look at the boundaries with

ourself, that is, is truly part of
the mindset shift and shifting into

this powerful, competent CEO that is
making the decisions using the Dell.

you think all of that, you

Using all of the, you know, the
true objective of the business, not

vanity metrics and, and deciding what

Yeah.

And I it's, I like how you said
the vanity metrics, because

it's not about the followers.

It's not about.

The number on your email
lists, it's about for me.

And I'm going to say for all of us
listening to service based business is

it's about the impact that we're making.

So the other stuff is fluff or gravy.

It's about how can we make the biggest
impact in the world while being

really true to ourselves and what
we want and to have the life that we

want to have and be the version of
ourselves that we want to be alone.

Absolutely.

Well, thank you so much for taking
the time this morning to chat with me.

And, uh, if people want
to connect with you,

Yeah, so they can, my biggest platform is
Instagram because I like the energy that's

there, but I do totally understand that
there it works for some people, um, but

they can find me on Instagram at Chrissy.

Malinger all one word, or they can follow
me on my website at www dot Chrissy.

Mellinger dot.

Awesome.

Well, thank you

Oh, my gosh.

Thank you so much.

This was such, this was
such a fun conversation.

I really appreciate
chatting with you today.

You have to.

Scaling and Sticky Notes
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