Service Based Business Society Podcast

Season: 2
Episode: 5
Title: Nail That Niche
Hello and welcome to the service based business society podcast. I'm your host, Tiffany-Ann-Bottcher. At our weekly episodes we will take into everything you need to know about scaling your service based business without losing sleep. With my experience in creating over seven figures per month, and a passion for marketing, finance and automation, this show will provide tangible tips and techniques for scaling your business. Let's get started.

Tiffany:
Hey, everybody, welcome back to another episode. Today we have a bit of a controversial topic. So if you've been following for a while you know that niching down has not always been something I've been a huge fan of. So when I received some information about this guest being on podcast and her book nailed that niche, I was a little skeptical. But I can tell you Marlita has an incredible way of looking at this that is very different than anyone else I have ever heard.

So Marlita Hill is a creative strategist who helps entrepreneurs, artists, and authors develop a clear vision for their work. So they can best determine how to build, manage and share their work in their way through her book nail that niche and her one on one coaching. Hill uses her knowledge as a multi published author and 20 year educator to walk creators to the complex process of thinking through and defining the work they do, the problems they solve, and the people they serve.

So, welcome to the show. Marlita. Awesome. Marlita. Welcome to the episode.

Marlita:
Thank you. Thank you for having me.

Tiffany:
So let's dive right in. And why don't you share a little bit about you and your services and what you offer?

Marlita:
Yeah, so my name is Marlita Hill. I'm a Southern California native and basically, when I'm working with clients, I work in the capacity of creative strategist and I say, my work is to help you get clear about your work. And I do that with three different groups, with entrepreneurs, with artists, and with authors. So basically, what I do when I work with people is helping them answer the question, What am I building? If it's a entrepreneur, you know, what business? am I building? For an author? What book? Am I writing for an artist? What kind of career Am I trying to build? And I do this and love doing this work. Because that information is so critical to all of the decisions and choices that you will make and actually building this thing. So that's what I do.

Tiffany:
You know, I cannot agree more on the value that that piece is. And I'll be honest, when I decided to leave my corporate role, I really didn't have a plan I didn't have there was no clarity.

Marlita:
Neither did I

Tiffany:
Perfect. And so that really was I got the information, and I was checking out your content and whatnot before the episode. And I was like, you know, this is such a key piece. And it's not talked about as much as it should be so much of the, you know, technical how we're gonna sell what is the, you know, contract platform? How are we going to, you know, collect the money and all of these pieces, but this clarity on what is it that we're doing? You know, is the key piece. And so it's been a real journey for me for sure. And so, you know, I wanted to have you on and really kind of dive into how you got into something like this. And, you know, kind of walk through some of your process with our listeners.

Marlita:
Yeah, so I got in it from my very disastrous entry into entrepreneurship.

Tiffany:
There you go. Okay, perfect. So this.

Marlita:
You know, 10 years ago, or so, when I was wanting to find out how to start a business, I did the same thing that probably most of us do, is I went to the internet, right. And the advice that I was finding was very task based. Start an LLC, build your email list, get your logo done, that kind of thing. So I started to do all of those things. But I struggled to complete most of them. And what I realized later was I was missing information. So I would get to a certain point. And then I would hit a roadblock. And I'm like, What is going on? And so I went back to the internet for more torture and I started to find this language about your niche and your target audience. And I had never heard of a niche before, and I never really thought about your target audience. But as I read more and more, I was like, wait a minute, I think this is the information I'm missing. And so what I was finding was everybody was saying that you should know your niche or you know, whatever language you use, and you should understand who it is that you're serving. The problem was, nobody told me how to do it. So I literally wrote on a piece of paper, my niche colon. I didn't know what to do after that. So being an educator, right and a person who likes to apparently develop processes, I struggled through my own process of defining my niche. And that's how I came to the work that I do. And, you know, the workbook that I created came out of that, because it's really hard to do that work. Right, that is a multi step process to get to that, just my niche is this. And what I say to people is, you know, when I talk about your niche, what I'm talking about is the space that you are carving out in your field or industry with your work. So it's not that having a niche in itself is what makes everything better. It's understanding what your work is about enables you to do, right, and how it empowers you to make better decisions and better choices when you're building and sharing your work. And that's what it's really about.

Tiffany:
Yeah, it's something I really shied away from at the beginning, I've shared my sales process journey on here a bit, I left the corporate space with no experience in sales whatsoever. And so I really leaned in on learning the sales and marketing piece, but just like you were saying, everybody really went in on the, you know, this is the step one, and this is step two. But as I went through these processes, and I worked with some really incredible people and learned some amazing things, but at the end of the day, I still had this question of what exactly am I selling? And so, you know, I went through the process, and I'm like, Okay, I did an incredible, you know, Facebook marketing program for several months with some very talented people, and learned many, many things, but still didn't answer the question of, What am I selling, and who am I selling it to? And at that time, I kind of shied away from this selling piece I didn't, you know, I was still really learning this sales piece. And so I was okay, I really couldn't frame what it is that I did, or what my niche was, or any of these pieces, and it's been quite the journey. And so when I hear you, you know, say, you know, the step one is to start LLC, that was exactly my experience, as well as, like, you could start a business by following all these processes. But you know, what the business actually does was very unclear. And how that kind of then reflects later is really the same thing that, you know, I talked to a lot of my clients about now is that, you know, if you focus too much on the processes, and the systems and whatnot, and you allow yourself to get hung up in that, and you don't keep running the business, you know, you don't have any revenue to worry about the accounting for you don't have any clients story about the processes for. And so you know, getting that really clear at the beginning is this crucial missed step that affects absolutely everything else, the Logos, the website, the copy, the email, everything else.

Marlita
Everything else, you know, and for me, it affected me in tangible ways like that as well. Like, for instance, you know, to file LLC paperwork, you have to have a business name. Well, I didn't even know what I wanted to name my business because I wasn't sure really what I was doing. I wanted to get a logo done. And I remember I had researched this graphic designer, loved her work, reached out to her, we had a conversation, it was great had the money. And she was like, great. So I'm going to just send you this application that will give me some information. And then we'll move on from there. Tiffany-Ann, I could not fill out most of those questions I didn't know how to answer. And I didn't realize that I had to tell the graphic designer, what I wanted to be represented visually in a logo. I thought that's what you do, right? I tell you, I want a logo, and then you just give it to me, right? Like you're supposed to know, that's from what I want. You know, I followed the advice about starting an email list. Well, I was paying $29 a month for two years, before I ever sent a single email, because I didn't know what to write in the emails. You know, I didn't know what I was going to talk about, or any of that stuff. So like even those practical things were incredibly hard for me because I was missing information about what I do, and not realizing that all of the other stuff, you know, the LLC is just a way to structure it. The logo was just a way to represent it. The website is just a way to communicate it, but you have to have it first.

Tiffany:
Yes, so true. You know, and the moment that I really realized because I have pushed back against the niching down and I'll share why in a moment and I'm sure that you will say you're incorrect and maybe I am.

Marlita:
No I want to hear I'm so excited.

Tiffany:
The part where I started a Facebook community. I know we had another Facebook community later but the first Facebook community has been retired as well as the first email list and the reason why is because I looked at that email list and I struggled to write the emails, because everyone was in such a different place. It was a collection of people. But there wasn't any messaging that served those people as a group collectively and the Facebook community, you know, I think when I didn't know what to say, or what to post, because I didn't have that niche, I leaned in on, you know, let's be motivational and inspiring, and, you know, connect on, but it ended up feeling a bit more like a self help group, you know, like a collection of great people. But we weren't talking about business as much as you know, we were really just, being a community, which is really important, but trying to create a community of like minded people moving towards a similar direction.

Marlita:
It was hard, right? Exactly,

Tiffany:
Yes. So I felt like, it was a lot of effort to keep this going, because I was trying to be so many different pieces or directions. And so I said, you know, what, we retired the Facebook community, and that was the moment where I was like, hey, I need to, you know, go in a bit of a different direction. But where I've really struggled to niche down and the marketers have always, you know, like, no, no, you're wrong. And I see the point of going in a specific direction, but I struggle with and maybe you have some advice, I struggle with going so far into one direction, where I feel like, I'm working, like I have such a loyalty to a business, I work with my clients, especially on our full service side, then to go and be working with a competitor of theirs. It feels counterintuitive to me. And so that's I've really struggled and, you know, there's this loyalty part of me that's like, hey, like, I want you to win so badly, I would never want to go across enemy lines, and help them you know what I mean? And I know that that's silly to say, but that's what it feels, you know. And so that has been my reason that's why we've focused on service based businesses. And, you know, we have people all over North America, service based businesses, you know, I would say that we have more female entrepreneurs than male, but we're not restricted there. We do work with certain industries more than others, but I feel like too many of one industry and I, you're really competing against yourself, and that feels weird to me.

Marlita:
Yeah. And so Okay, so I have maybe a different perspective on niching. Because I myself work in different industries. So that's why I say to people, it's about understanding the space that you're carving out. So a lot of times when we think about niching, we think about it in the shape of a V, right, where I'm all of these things. And then I have to reduce myself to this one thing at the bottom, right at the bottom of the V, if you can't see me, or I have to exclude, I have to decide what parts of myself I'm going to exclude. And what's the one thing that I'm going to have to hold on to that's how we usually think about niching, especially when we say niche down, I don't think like that I have experienced and what I work with clients and saying is that getting clear about your work, and the niche in your niche is in the shape of an X instead. And when it's in the shape of an X? The top part, is you getting clear about what you do. So for me, what I do is I help people get clear about their work, right? That's the top part. Okay. Once I understand what I do, the bottom part of that x is, I can do that with whoever I want to write. And I may decide, I do that with several groups of people, I may decide I do that with one group, and then I expand over time. So like I said, for me, I work with entrepreneurs, and authors, and artists. But no matter what I do, no matter which of those groups I'm working with, I'm doing the same thing. All I'm doing is helping you get clear about your work. That's my niche, right. And the people I do that work with are the several groups of people. So that's how I get people to think about it, because I do work with different people. And sometimes we get confused because of the tools or kind of the mediums that we use to do our work. So I could say, I'm an author, educator, podcaster speaker, that kind of thing, because I do all that stuff. But this is how it helped me get clear about my stuff. I help people get clear about their work. And I do that using the mediums of speaking and teaching and writing and podcasting. And I do that work with entrepreneurs, artists and authors. But I'm loving one thing.

Tiffany:
Right, I love that. Yeah.

Marlita:
So yeah, because oh my God decide. Once you're clear about what you do. You can choose who whoever you want to do that with, that's up to you, I would encourage you to build those groups, or serve those groups one at a time, or add them one at a time, because of what you talked about, if you try to talk to them all at the same time, it may work, you know, on the general end, but the more specific you try to be, it's going to be hard to speak directly to each of those experiences, all at the same time. And when you're clear about what you do, and you think, who do I want to do this with, then you can decide about organization and structure. So now you can make informed decisions about okay, I work with entrepreneurs, artists, and authors. Well, am I trying to build three different businesses? Or are these just three different pages on my website, these are just three different services. Or maybe these are just two programs, or you know what I mean, you can start making more informed decisions in a way that's not splitting you into 32 different people.

Tiffany:
And also not as limiting. Because

Marlita:
Exactly,

Tiffany:
I was a part of this sales mastermind group, very talented marketing group. And I mean, the focus is on and their thought on niching down, they really felt that they go all in on one industry. And to his point, it was okay, so we are going to market to this industry, we're going to join those industry groups, we're going to go to those industry events we're going to, and they are going to be the, you know, Google Ads agency of this specific industry, and to that effect on something to me, that feels more transactional than strategic, because, you know, Google ads in each area, you know, obviously, there's specific intricacies. But if you have created the formula, and you know what's working, and you know, whether you're, you know, generating leads for someone in Florida or someone in California, you'd create, you're slightly different. But you're, those people in those industries are not going to be competing directly against each other. But especially when you're dealing with online entrepreneurs who could be selling anywhere, or an author or anything like that, doing something that you're creating, basically, direct competition. Yeah, it didn't feel right to me. And so I love this different approach and thinking about these different, you know, platforms that you're doing it on, but still supporting that. And, you know, I often go back and talk about what is the main objective, and I think that your x description really comes down to, you know, deciding what it is you do is that objective? And then looking at some of those different channels and whatnot, but still keeping that objective in mind keeping that what do you do it, as you call it? Yeah, in mind.

Marlita:
Right. And like, you know, for me, even though I work with entrepreneurs, artists and authors, I've had to find I've had to work through which entrepreneurs I work with, which artists I work with, right, which authors I work with, because again, and each of those groups, there is so much diversity. And like for entrepreneurs, you know, I wrote this workbook created this workbook of leading people through this process of defining their work. Well, all entrepreneurs need to go through that process. So I could technically say, I'm for everybody. But then I had to have some questions with myself or my leader, who do you really want to be doing this work with? I'll market the book to any entrepreneur. But who do I want to be spending my time with? It's not every kind of artist, I was like, do I want to be doing this work with a shoe store? Or a pet store? Or? Well, no, I don't, I will, if they approached me, but those are not the people that I target my language to. Right, the kind of entrepreneur that I want to be working with is a knowledge based entrepreneur, somebody who's building a business around teaching, right training. So that's what I direct my language to. And one of the things that people are afraid of when they get specific like that. And what I say is, it's not about exclusion. It's about determining where you're going to focus your energy, right, your language or that kind of thing. And so people get afraid that if they do that, if they determine a direction to focus, their language and their energy, that they're missing out on all of these other possibilities. And I'm like, No, you're not telling them. I don't serve you when they approach you. You've just picked a direction to focus. And I tell people think about zip ties. So zip ties, you know, zip ties, right? Zip ties, were only created by an engineer to bind airplane wires together. It was only created for airplane wires. But if you Google zip ties today, there are a billion different uses that people have found. Right for zip ties. But the reason they could do that is because the creator was so clear about what it's for. This is to bind airplane wise. Oh, it binds things together. Oh, now, the audience is not asking, what is it? And are you talking to me? Now they have space to imagine, because it's so clear what it is and what it's for. They have the space to imagine how I could use that. And it's the same thing with your work and my work. If you're clear about what you do, and you focus your language in a direction, then people can clearly see what it's for. And they're resourceful. They'll imagine for themselves ways that your stuff can serve them. Because it's clear what it is.

Tiffany:
Yes, clarity. You know, I heard about something a long time ago, when I come back to it all the time. A confused mind never buys. Who, yes, you know, when you're like, I don't understand. And I actually had someone reached out to me very recently, and I had been following their content online for a while. And she was running this program. And she sent me over the link to check it out. And it seemed you were like, I think this is something I might want. I'll be honest, I got distracted, I was gonna reach out and ask some questions to her. Don't remember what happened. But I didn't reach out to her and ask the question, totally got distracted on something else. And had that like very typical customer journey, then I'm like, saw something else. Some other posts, I was like, oh, yeah, I was gonna I need and I got distracted again, something else caught my eye. And then her program closed. And that was it. And I was like, I still have those questions. And so you know, it was she offers some fantastic things online. I'm in a Facebook community of hers, she does something very different than what I do. But it was just that like, Hey, I you know, and then something happened. It was over confusion, cost that fail. Mm hmm.

Marlita
As opposed to if she had just been clear, I'll say for me, you know, I work with knowledge based entrepreneurs, somebody comes in, they see that and they go, oh, I need this. Okay, I'm not an a knowledge based entrepreneur, but would you still work with me? Right? They'll come and ask you I know, this is not who you typically work with. But would you be interested in working with me? As opposed to I'm trying to speak to everybody, right? Because I don't want to miss anybody. And then it's confusing what I do.

Tiffany:
Yes, absolutely. I was going through setting up a new business with an entrepreneur with a startup last year, and we were working through some of this, you know, target audience type thing, and he's a general contractor. So you know, so many options. And we were trying to, you know, narrow down some of the target audience, and it was like, Well, anyone, I mean, and you're like, Okay, general contractor, I mean, he does so many different things. And so it was, you know, when we did work it down into, you know, certain homeowners versus, you know, and single family homes, that, you know, he didn't really want to do commercial stuff he didn't want to. And so it was really, you know, narrowing it down a little because at the beginning of I mean, anyone, and you know, we had that conversation of appealing to everyone truly doesn't appeal to anyone, because no one knows it's for them.

Marlita:
And the reality is, we all have a niche, we all have a little space that we've carved out. The problem is, we haven't all defined the details of that space. You know what I'm saying, but all of us have preferences, of who we want to work with how we want to work, what we want to focus on. That's all it is, at least when you work with me. I don't know if anybody else, but when you work with me, it's just you getting clear about what happens in your space, so that it's easy to communicate that to other people.

Tiffany:
So the most successful people that you've worked with have gone through your process, at what phase? Are they coming to you? Do they have their business kind of a framework? Because in that, like I have an idea phase?

Marlita:
Yes. Yes. So you at least have to have an idea of what you want to do. I don't have the conversations of like, I don't know what kind of business to build. I don't do that. I don't know how to advise you in that. Right? So yes, so they have an idea they've probably produced. So there's two kinds of things. They have an idea and they're either at the idea stage, so just you know, tornado brain ideas are floating around. And so we work from there, or they've created a whole lot of things. And then they're like, I don't know how this stuff works together, because they're going in different directions. And they're like, you know, I need help trying to organize what this is and what I'm doing. I've gotten lost in all this stuff. And that was me. I had created things in different directions and had to work through does this all fit together? How does it fit together, etc?

Tiffany:
Yes, I was recently at an event and they say the analogy was you launch something, whether that's a program or something, and it doesn't necessarily sell, and then you do something else. But you don't really do anything with the first one, you just kind of enter them pretty soon you offer like 20 different things, none of which have actually been mastered.

Marlita:
Right there just right, available, right.

Tiffany:
And so now instead of going all in on marketing, one successful thing, or a handful, that you're, you know, you're spread so thin over all of these different things. And it's really deciding what is the objective, which supports that objective, and, you know, getting rid of the rest.

Marlita:
It's true, I think it's psychologically much easier to go create something new than to do the work to make what you've created.

Tiffany:
Absolutely

Marlita:
I know, that was something that I struggled with, especially when you have a lot of ideas for things, it was easier to just go create the next idea that I had.

Tiffany:
Yeah, I think a lot of times, it's, you know, I often call it like a squirrel, like, we get distracted. And it's like, you know, you're kind of start and you don't ever push it across the finish line. You know, it's like, so close. But it gets tough, like the last 10% of any project, whether it's a construction project, or a, you know, paper for school, or launching a program, that last 10%, where you're, like, dialing it in, it's so tough, and so but when you get to like 90%, and then you you know, the new idea might seem fancy and shiny, and you're like, Oh, this is bad. But you have to kick it across the finish line, you have to finish the first thing and give it all you've got given an opportunity to succeed.

Marlita:
Absolutely. Absolutely. And for me, that's why I'm not a marketer. So for me, the hardest thing is sticking with it to move forward. And learning how to do that has been something that's been really huge. Yeah.

Tiffany:
Yeah, the marketing is so unique, because you feel like you have to find new ways to say the same thing. But often it's the new people.

Marlita:
Right, exactly.

Tiffany:
So the variable that's changing is the people that they're not always your messaging. And so, you know, it's like, you feel like you've said it already. All, but you know, you're like, I've said it all the ways. But realistically, I mean, even if you think of something on social media that you really enjoy following, it gets mixed in with everything else. And so, you know, you don't see all of the content of any one person unless you have them on, you know, like your close list, or, you know, those types of things. So even, you know, deciding what it is that you do, and going in on that and being the expert of that, versus, you know, really feeling like you have to dilute that with a bunch of other filler, just to be different, and just to keep producing.

Marlita:
Right. And I remember, I was listening to a podcast from Amy Porterfield. And I remember I was like, Oh, my God, that's so true. She was like, you know, repetition is always best, you know, we think I don't want to bother them. Like you were just saying, I don't want to bother them with the same thing over and over again. But repetition is necessary, because it takes a while for it to sink in. It takes a while to imprint on us when we remember. And it was something really interesting that she said, you know, because one of the things I struggled with was like, Well, what do I say versus what's in my program? And I remember she talked about, she said, You know, I want people to have heard my stuff that's in the program, by the time they get into the program, or should I say before they do, because when they get into the program, then it's not like they're hearing it for the first time they've heard it. And now we can move forward at a more rapid pace, because it sunk in a little bit. And I was like, Oh, my gosh, that's totally a different way to think about it. She said, we get faster and better results, because they're more familiar with the work. So I was like, oh, but it just made me really comfortable with repeating myself.

Tiffany:
Yeah, I think that the objective should be mastery of our best work, not more average work. Because you know, especially with any kind of online marketing, really any business in today's age, there's other people doing similar work, because very few things left that are completely new and unique. And every once in a while, of course, someone there's the little strange things that you're like, hey, I never thought of that before. But it really is how you do it. And your messaging and your way of walking through people are with people through these processes and transformations. And so you know, you have to go all in on that piece and less about the transactional piece. You know, we were talking earlier about the Google ads. You know, there's 1000s of people that offer Google ads. That's the transactional piece. It's, you know, the messaging and who you work with and your processes working with their processes. And going all in on those pieces and less about the transactional pieces. Because you know, if you're going to compete on just those items, like if that's all you're offering, that's when it's like lowest price wins, because it's just a commodity.

Marlita:
Right. I love that.

Tiffany:
Mm, no one who's really going all in on their business, unless you're doing such massive volume, no one wants to compete on being a commodity, because it's really the fastest, it's the race to the bottom. Really?

Marlita:
Exactly. It is the race to the bottom.

Tiffany:
So talk to me a little bit about you've been an author, you've gone through that process. So and you work with authors, what would you say to someone who says, you know, I'm an entrepreneur, I'm running my business, and I've had this idea of doing a book.

Marlita:
I would say, fantastic, it's going to open up a lot of things for you, if you know how to leverage it. So I think the same principles that apply to, you know, getting clear about your business apply to getting clear about the book you're writing. And so, you know, the first thing, or should I say, what I work with clients with authors on is, what is this book that you're writing? You know, and so for our business, it's important to think about what function do we want it to serve? Is this a marketing tool that I'm writing this book, and I'm using it to get my ideas out to, you know, a larger audience? Am I using it, you know, as a lead magnet, or to build authority or credibility? You know, am I using it with in my business to serve my clients? Because that's a totally different function and objective for it. So besides getting clear about what book you're writing, and what content you want to put in there, what place is it going to serve? What function is going to serve within your business?

Tiffany:
Right, right, coming back to that? What is the objective? You know?

Markita:
Yep, that's it.

Tiffany:
So you released your book? Did you self publish? Did you work with a publisher? What has been your experience? In that process?

Marlita:
I always self publish, because I want to have ultimate say over what I do with my step. Yes, why I do it?

Tiffany:
Yeah. One of the first things I did when I made the shift into being an entrepreneur is I was a part of a book where it's a collection basically, almost like a Chicken Soup for the Soul. Yeah, like in chapter is by a different author. And so I started with all these ideas, and I got to the first meeting, and the publisher said, okay, so you're gonna write on this topic. And I was like, Oh, that's not what I wanted to write. And I had this moment, and I really struggled to, you know, I think I would come at it from a very different place. Now. It was so early on in the entrepreneurship journey. And last season, I was talking to Marissa Lonneke. And she has also published a book and we were talking about the vulnerability hangover, you know, you publish the book, and then you're like, Oh, my God, it comes out and you're like, Oh, should I have said that? Or this or that. And so I have, like, writing a book is something that I aspire to in the future. I love writing. Yeah, for sure. For sure. I finished my MBA last year, which was so much writing finishing my dissertation was, it felt like a bit of a slog, I'll be honest, it was long. But now is the first time I've ever not been in school. And so I've done so much writing for years and years and years of my life more from an academic perspective than papers for you know, way too many years of my life. And so now I have this itch to get back writing. And I don't know how it all fits in. But it's definitely part of the future vision.

Marlita:
I absolutely love it. I love writing. I've published five books. And I think, especially if you are a person who works with other people, writing a book, and even the process of writing a book is such a wonderful way to dig deep into your ideas. You know what I mean? And it can be repurposed and used in so many different ways. Because once the ideas are developed and thought through, well, now the contents out you can use it however you want to use it in many different ways and repackage that and reuse it and write so I just I love that process. And the availability of that.

Tiffany:
Yes, yes. So as someone who you know, appreciates good writing and whatnot. Do you have a favorite book, business book, entrepreneur book recommendation?

Malrita
Yes, I do. It's called Find your red thread by Tamsin Webster. Love it. I have to. And then what's this other one? Oh, body of work by Pamela Slim? Well, because you know, they're both so find your red thread. I tell people who know my work. I'm like, Get clear. Right. Get nail that niche first to get clear about what you do. Or if you already are clear about what you do. Then find your red thread when you like, dig into that in a deep way, right? And then the body of work is really awesome because she is helping you think through how all of these different aspects of your life fit together. And that the work that you do is this composite, right? So I love that book.

Tiffany:
I'll be sure to yeah, I'll link both of them. Yeah, I'll link both those. They both sound very interesting.

Marlita:
Yeah. So if you're talking about getting clear about your work, and that kind of thing, those are two women that I really enjoy.

Ti ffany:
Awesome. And where can we find your book?

Marlita:
You can find mine at nail that niche.com.

Tiffany
Awesome. Awesome. We'll also link that one as well in the comments.

Marlita:
So if you have one tangible tip for an entrepreneur that they can implement in their business this week for that quick win, what is that piece of advice you have? So I'm gonna give you an exercise, right? So if you're still looking to get clear about your work, I want you to make a list of all of the things that you do, right. And if you do it in different ways, let's say you know, I podcast as this I lead I did write, make a list of the things that you do and all of those on paper, don't do it in your head on paper. And then I want you to look, and I want you to start looking and finding connections between those things and think through like, why do I do this? Or what am I hoping to accomplish or help my audience do by doing this, right? And I promise you even with that little step, you're going to start to get another part of clarity about what you do.

Tiffany:
That sounds like a very powerful exercise that can really lend to just so much more clarity, so much more clarity in the direction of your business. Well, thank you so much for being here. It's been a fantastic guest and so much valuable content. And yeah, thank you so much.

Have a good day.

Tiffany:
You too. Well, we are all out of time for today. If you guys have not joined the service-based business society Facebook community, make sure you head on over to Facebook and we can continue the conversation. Be sure to also follow the show by going to any podcast app and searching surface-based business society. Click subscribe, click the fifth star, and leave us a written review. Have a great week and we will see you soon