Nail that Niche

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Tiffany-Ann is joined by Marlita Hill to discuss selecting a niche that serves your success, gaining clarity, and loving what you do.

Tiffany-Ann
Hello and Welcome to the episode.

Marlita
Thank you for having me.

Tiffany-Ann
So let's dive right in. And why do n't you share a little bit about you and your services and what you offer?

Marlita
Yes, sir. My name is Marley to Hill. I'm a Southern California Native. And basically when I work with people, I help them answer the question. What am I trying to build? And I do.

Tiffany-Ann
, kind of walk through some of your process with our listeners.

Marlita
So I got in it from my very disastrous entry into this world.

Tiffany-Ann
Entrepreneurship. There you go. Okay.

Marlita
Perfect. So this, when I talk about your Niche, what I'm talking about is the space that you are carving out in your field or industry with your work, and that's what it's really about.

Tiffany-Ann
Yeah, it's something I really couldn't frame what It is that,, getting that really clear at the beginning is this crucial missed step that affects absolutely everything else? The logos, the website, the copy, the email, everything.

Marlita
else, everything else,, the LLC is just a way to communicate it, but you have to have it first.

Tiffany-Ann
Yes, so true. You know, and the moment that I really realized because I have pushed back against the nation down, And I'm sure that you will say you're incorrect, and maybe I am, but I

Marlita
Know I want to hear. I'm so happy.

Tiffany-Ann
excited the part where I feel like too many of one industry and I you're really competing against yourself and that feels weird to

Marlita
Me. Yeah, and so okay So I could say I'm an author and educator podcast. Sure speaker. That kind of thing because I do that work with entrepreneurs artists and authors. But I'm doing one thing right about?

Tiffany-Ann
Yeah, but yeah, because I might not be able to do that.

Marlita
decide, once you're clear about what you do and you think who do I want to do this with? Then you can start making more informed decisions in a way. That's not splitting you into 32 different people.

Tiffany-Ann
and also not as limiting because exactly I was a part of this specific industry and to that effect on something to me. And so I love this different approach and thinking about these different, deciding what it is, you do? Why it as you called it? Yeah, in mind.

Marlita
Right? And like for entrepreneurs. zip ties, but the reason they could do that is because the Creator was so clear what it is.

Tiffany-Ann
Yes Clarity You know, when you're like I think this is something I might want, I'll be honest. I got distracted again. Something else caught my attention and then her program closed and that was it. And I was like, huh?

Tiffany-Ann
Still have those questions and so, and then something happened. It was over confusion cost that.

Marlita
Sale mmm-hmm as opposed to I'm trying to speak to everybody, right? Because I do.

Tiffany-Ann
Yes, absolutely. I was going through setting up a new business with an entrepreneur was a start-up last year and we were trying to, we had that conversation of appealing to everyone truly does n't appeal to anyone because it's no one knows it's for

Marlita
They and the reality is that we all have a little space that we've carved out. The problem is, we have an all defined, the details of that space. You know what I'm saying? But all of us have preferences about who we want to focus on. That's all it is at least when you work with me. It's just you getting clear about what happens in your space so that it's easy to communicate that to other

Tiffany-Ann
People. So the most successful people that you've worked with. Have you gone through your process at what phase? Are they coming to you? Do they have their business? Kind of framework. Is it in that? Like I have an idea phase. Like? So

Marlita
you just have to have an idea and they're like,, I need help trying to organize what this is and what I'm doing. I've gotten lost in all the stuff and that was me. I had created things in different directions and had to work through. How does it fit together?

Tiffany-Ann
Search? Yes, I was recently at an event and they said the analogy was you launch something, whether that's a program or something and it does n't necessarily we sell and then you do something else, but you do n't really do anything with the first one. You just kind of enter, Then pretty soon. You offer, like, 20 different things and it's really deciding. What is the objective, which supports that objective? And, getting rid of the old ones.

Marlita
Rest, it's true. I think it's psychologically much easier to just go create the next idea that I had.

Tiffany-Ann
Yeah, I think a lot of times it's,, the new idea might seem fancy and shiny and you're like oh this is better than but You have to finish the first thing and give it an opportunity six to succeed.

Marlita
Absolutely. And for me, that has been something that's been really huge.

Tiffany-Ann
The marketing idea is so unique because you feel like you have to dilute that with a bunch of other filler just to keep producing,

Marlita
Right? And I was like oh, but it just made me really comfortable with repeating myself.

Tiffany-Ann
Yeah, I think that the objective should be Mastery of our best work. Not More average work because,, if you're going to compete on just those items, like if that's all you're offering, that's when it's like lowest price wins because it's just a commodity,

Marlita
Right? I love that. Mmm-hmm

Tiffany-Ann
No. One who's really fast that the race to the bottom. Really

Marlita
Exactly. It is the right to the bottom.

Tiffany-Ann
So, talk to me a little bit about, you've been an author, you've gone through that process. So, and you work with authors, what would you say to someone who says,, I'm an entrepreneur, I'm running my business and I've had this idea of doing a

Marlita
Book. I would say, fantastic, it's gon na open up a lot of things for you. If You know, am I using it within my business to serve within your business?

Tiffany-Ann
Business, right? Coming back to that. What am I? So you released your book. Did you work with a publisher? What has been your experience in that?

Marlita
What is the process? I always self-publish because I want to have ultimate, say over what I do with my step. Why do it? Yeah.

Tiffany-Ann
one of the, first things I did, when I made the shift into being an entrepreneur as I was a part of a book where it's a collection basically, almost like a Chicken Soup for the

Marlita
Soul. Oh yeah, like an umbrella.

Tiffany-Ann
Chapter is by a different author. And so now I have like this hitch to get back writing and I do n't know how it all fits in but it's definitely part of the Future Vision.

Marlita
I absolutely love it. I love that process and the availability of resources.

Tiffany-Ann
That. Yes, yeah so as someone who, appreciates good writing and what not, do you have a favorite book Business book, entrepreneur book, recommendation.

Marlita
Yes, I do. It's called find your red thread is when you like dig into that in a deep way, right? And then body of work by Pamela, slim is really awesome because she is helping you think through how all of these different aspects of your life fit together. And that the work that you do is this composite, right? So, I love that be sure to.

Tiffany-Ann
Yeah, I'll link both of them yelling both those. They both are very interesting.

Marlita
So if you're talking about getting clear about your work and that kind of thing, those are two women that I really enjoy.

Tiffany-Ann
Awesome, and where can we find your website?

Marlita
Book? You can find mine at nail that Niche.com.

Tiffany-Ann
Awesome will also link that one as well in the comments. So if you have one tangible tip for an entrepreneur that they can, Implement in their business this week, for that quick win. What is that?

Marlita
Piece of advice you have. So I give you an exercise, right? So if you do.

Tiffany-Ann
That sounds like a very powerful exercise that can really lend to just so much. Have a great week and we will see you soon.

Nail that Niche
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