Releasing Unconscious Blocks to Scale
Download MP3Hello, and welcome to the Service Based Business Society podcast. I'm your host, Tiffany Ann Bottcher. I left the corporate world to build my own businesses. And along the way, I've learned that scaling isn't all highlight reels. It's messy.
Tiffany-Ann Bottcher:It's hard, and it's totally worth it. As a mom of three, the author of the data driven method, and a serial entrepreneur, I know firsthand what it takes to build something bigger than yourself. This show is where we get real about entrepreneurship. The good, the bad, the beautiful, and yes, even the ugly. Each week, I'll pull back the curtain to share stories, lessons, and strategies that help ambitious entrepreneurs scale their success.
Tiffany-Ann Bottcher:So let's get started. Welcome back to another episode. Today, we're diving into a conversation that challenges the way we think about success, self sabotage, and the hidden forces that hold us back. Our guest, Cam Knight, is an author, coach, and trainer who has spent over fifteen years studying the mind and human behavior. He has written multiple bestselling books on topics like memory, concentration, and productivity.
Tiffany-Ann Bottcher:He has traveled to more than a 100 countries while helping people reprogram their thinking for success. I'm sure with this intro, you know exactly how excited I am to have Cam here on the show. In this episode, Cam shares his unique journey from CPA to self published author, to developing powerful techniques to helping people release deep unconscious blocks. What he calls the equivalent of two years of therapy in just two hours. We'll explore how emotions and unconscious beliefs can quietly shape our decisions, create resistance to change and keep us stuck even when we know what to do.
Tiffany-Ann Bottcher:If you've ever felt like you're working hard, but still running into invisible barriers, or you're curious about how self talk, memory training, and emotional release can unlock new levels of growth, you will not want to miss this conversation. So welcome to the show, Kim.
Kam Knight:Thank you very much, Stephanie Ann. I'm happy to be here.
Tiffany-Ann Bottcher:I was super excited when I was checking out your website because your kind of spectrum of things that you cover are all such interesting topics that all are connected but unique. And I love the variety and the depth of what you were talking about. And I just was like, I can't wait to talk about all of these different things. I was like, we can't, we can't do a three hour episode, so we're
Kam Knight:going to
Tiffany-Ann Bottcher:have to stay on track. But super excited to have you here. I'm curious how you kind of found your passion in all of these pieces.
Kam Knight:Okay, so interestingly enough, I wasn't doing what I am doing right now, as is the case for many entrepreneurs. I had that traditional route where I was conditioned to think I had to work really hard in school so I can get into a good college and then work really hard in college so I can get a nice job. And I did that and I was a CPA for quite a few years. And then at a certain point, I had an itch to write. It was an all powering itch I couldn't resist.
Kam Knight:And I didn't know where that itch came from or why it was there, but I kind of reluctantly followed it. The reason I say reluctantly because I was never a writer. I wasn't good at writing. In fact, English is not even my first language. But it was an overpowering edge, so I pursued it.
Kam Knight:Started writing you know, writing books. Though my after my first book, I wasn't confident in it. And so I kind of put in the back burner and never even talked about it. But then a few years later, Amazon kind of opened up the gates to self publishing. And so I took a couple chapters from the book and I expanded them into kind of mini books and threw it out there.
Kam Knight:And interestingly enough, I had some good positive feedback. So that gave me confidence as a writer and that I had ideas people enjoyed or were willing to read. And so how my author career started was I would kind of throw out different ideas of what I want to write about. And I wouldn't write a whole full book. Would just kind of write a thirty, forty page book, throw it out there, and just see what the traction was.
Kam Knight:People liked it, then I would expand it. And my books grew as I grew. In fact, that memory book that you see right there, it actually started off as a much smaller book, different topic, and a different title. And then as I was learning more about the mind and what's going on internally and how we work, it grew to what it is now. And then I did really well because I was a first mover.
Kam Knight:Because at the time, there weren't a lot of people self publishing or publishing on the Kindle platform. So if you wanted a book on my topic, mine was the only option. And so I did really well without having to market, doing funnels, email lists, really none of it. It's just understanding the algorithm and setting up books in a way where my books would show up higher in the search results. And then over the years, things started to get a lot more, let's use the word crowded, And it was difficult to be seen.
Kam Knight:And I decided it was time to pivot. Because I'd been writing so much, I developed a concept called internal resistance. More or less, it answers the question, why is it I want to do something? I know what to do. And I have the motivation to do it.
Kam Knight:But for one reason or another, I can't do it. And the online course space was starting to get big. There was a lot of influencers talking about doing online courses because you could charge a lot more. With the book, it's like you can make a few dollars and so you gotta sell a lot of them. With an online course, you can charge a lot more.
Kam Knight:So you don't have to sell as many to make as much. And then COVID came and everybody started doing online courses. So I felt like the market got a little saturated and then it was time to pivot. So now I do this one on one. I wouldn't say coaching.
Kam Knight:It's a technique I've developed that helps people access the emotions around their deepest insecurities, including shame, undeserving, and I'm not enough, and to release it. And what I say is it's the equivalent of the emotional release you would get from two years of therapy in two hours. So I hope this has been a good primer. Yeah.
Tiffany-Ann Bottcher:I mean, that's pretty, that's a pretty powerful statement. I like it.
Kam Knight:It is. And I've delivered. So that's the only reason I say it.
Tiffany-Ann Bottcher:Very cool. Very interesting. So are you working with people virtually doing that? Is that an in person? How do you, how do you offer that?
Kam Knight:I can do it either in person or virtually, but I find it helps to do it virtually because the person needs to be in a safe place where their unconscious can feel safe to open So it has to be quiet, no one else around. And the whole process is I don't coach or teach or give information. I help them guide them into their unconscious. And we do the work in the unconscious level. Because when I was doing my own work and doing my own healing and growth, I hired a lot of coaches, went to a lot of seminars, did the therapy route as well.
Kam Knight:And people were very quick to tell me what my issue was and what I needed to do to resolve it or get over it. And I would listen to them, but I wouldn't get the result that I was either promised or I was hoping. So I realized if my issues are in my brain, why not go there and get the answers directly? And that's why I developed this process because it works on the specific things that are going on for that person that have accumulated over their lifetime. And the other aspect of it is the human brain is extremely complex.
Kam Knight:In fact, some say it's the pinnacle of complexity in the known universe, more complex as planets, stars, and even airplanes. And so there's no one person that can know all the facets of the issues the brain creates or the psyche. And so it really helps to go into the unconscious and see what the underlying triggers a person has or the struggles they're facing and deal with it directly. Now, is a challenge to this because there isn't a direct line of communication between the conscious and unconscious. Much of the unconscious is hidden from us, which is why it's called the unconscious.
Kam Knight:So we don't necessarily see how our unconscious activity affects our conscious thoughts and behaviors. So I'm sure you're kind of getting a little bit of insight to that in the therapy you're doing. And with this process that I developed, I figured out a way to disengage the unconscious so we can the barrier between the conscious and unconscious so we can access it more. And when we do that, again, it's like which is why I can deliver on the statement of emotional release of two years of therapy in two hours, because we're going directly there.
Tiffany-Ann Bottcher:Interesting.
Kam Knight:Yeah. It's really fascinating stuff. It's actually quite a while when you go down there.
Tiffany-Ann Bottcher:Right. I, you know, it's outside of your purview. So I mean, I come from the accounting space, so I'm like CPA. I'm like, okay, this is you're in my wheelhouse there. But then when you start talking about like unconscious, then I'm like, okay, now I'm fascinated.
Tiffany-Ann Bottcher:This is definitely not something I understand, but I would you say a lot of people, maybe those that feel like they've done all the right things and they've tried to work through some of these challenges and there's something, there's just some kind of sticking point and they can't figure out what it is. Do you think that perhaps it could be something more in that unconscious piece that they need to work through and maybe it's not just so easy as doing, just doing one more thing.
Kam Knight:Yeah, a 100%. And like, isn't even a single doubt in my mind that that's what's going on. And the clients I have and the people who really benefit from my work are those people who have tried everything. In fact, you know, I'll have clients and they'll say, oh, you know, I've done so much work around this area, but they've done it consciously. And I don't like to say or negate their efforts because I know what it's like to really put a lot of effort into something, especially the inner work because I had done that.
Kam Knight:And then for someone to say, oh, well, there's more to it, it just negates all of our effort. Or it's exhausting to know that there's more work to it. And time and time again, when we actually go into the unconscious and do the work, every time they're like, oh, yeah, everything I'd done was really just a drop in the bucket. And it comes down to two main reasons. One is a lot of our work is in the unconscious level.
Kam Knight:And if we're not doing it at the a lot of our work is at the conscious level. And if we're not doing it at the unconscious level, we may not be seeing the results or as much as we possibly could. And the second reason is no one's really talking about emotions. I think a lot of our challenges and our issues come down to emotions. So what I tell people is that our issues to people's situation and events isn't to the person's situation or event, but our emotional response to them.
Kam Knight:And if we can release emotions around it, then a lot of these issues stop becoming issues. In fact, it's actually quite magical when we've just released emotions, how a person can move forward as if the issue didn't even exist. And there is some emotional intelligence, and it's being talked about a little bit more. But it's more how to manage the emotions and to understand it and not so much release it. And I think that's why a lot of people who have done a lot of work and still feeling unstuck are feeling that way is because likely they didn't go as inward as the problem resides.
Kam Knight:And they're not so much working on the emotional level.
Tiffany-Ann Bottcher:So yeah. So now obviously, there's some confidentiality, and I would never ask you to break anything like that. But can you give some examples of kind of situations or things where that might apply, where someone's thinking like, does this apply to me? Like, he talk? I have this thing.
Tiffany-Ann Bottcher:Maybe this is what I'm looking for, but but it's is somewhat intangible to kind of think, you know, does this apply to me?
Kam Knight:Yeah, yeah, exactly. Because as I'm talking, I know what my words mean And someone who hasn't really heard me, it can seem a little vague or whatever. And I'll use one example. And I've had, and I worked with people on this example quite a bit where it won't really tread into confidentiality. But a lot of people struggle with money blocks.
Kam Knight:And there's a lot of coaching and talk around money blocks. But when I help people go into their unconscious about the root of their money blocks, they get to see all the events that happened in their life that triggered it. For example, it could be an overbearing father who yelled at them for spending money. And then there is a connection that's made that spending money is bad or money doesn't come easily. And then they'll have another experience where they wanted something and they couldn't get it.
Kam Knight:And the reason was money doesn't grow on trees or something to that effect. And so there's another connection that's made. And then they'll have other experiences that didn't even know or even remember. And they didn't realize that the unconscious is making these connections. So now they're at this point where they have this core inner belief that says money is scarce, it's hard to come by, and it's difficult to achieve.
Kam Knight:And even though they are doing all the right things, a lot of our entrepreneurs are putting in a lot of time and effort in what we're doing so we can make a comfortable income. But this belief that's running underneath that they don't even know that exists is making things more difficult and challenging than it needs to be. And what I help people understand is that our beliefs are not statements in our head. They're actually an emotional response. And all of our desires filter through that response.
Kam Knight:So when we, let's say, have a desire to become an entrepreneur or to go out and make money, it filters through our beliefs And the emotional charge is saying, hey, money's hard. It's going to be difficult. It actually makes it difficult. And so what we do is to work on reducing that emotional charge and sometimes even eliminating it. So when that desire does filter through what's going on internally, it doesn't get blocked or come up against this hurdle, if that makes sense.
Tiffany-Ann Bottcher:Fascinating.
Kam Knight:Yeah.
Tiffany-Ann Bottcher:You know, I, I was, I did a bunch of work with Dan Lok. I don't know if you're familiar with him. He does a lot of sales coaching.
Kam Knight:Okay.
Tiffany-Ann Bottcher:And I did a three day kind of mastermind intensive with him several years ago now. And he was talking about, about money and people's attitude towards money and kind of this thought. And it was very interesting because I think it really comes down to a lot of times, whatever your thought process is towards something is what you think everyone else's is, especially if it's not something controversial. Like we all know that everyone has different views of the government for instance, but when it comes to other things, you know, whether that's good or bad, you kind of just think, oh, well, it's good. Or of course it's bad.
Tiffany-Ann Bottcher:Like no one else would think anything different. And I was in this, this kind of workshop and we were talking about money and kind of the attitudes towards money. He had some great ways of asking, you know, so you see this person who's doing, and it was, you know, he's driving this sports car. He's young. He was, you know, what do you think about this person?
Tiffany-Ann Bottcher:And people were, you know, putting their hands on all this and that daddy's money. And it must be this and it must be that, you know? And he said, so he said, so all of this was very nice. Does anyone think that maybe this guy just worked really hard and like bought this nice car because like, he's, he's and no one who stuck their hand up. And, you know, I always think like maybe, maybe someone who didn't stick their hand up was thinking that, but for the most part, it was like this very negative connotation.
Tiffany-Ann Bottcher:And he's like, he's like, you have to start. And he had this whole kind of piece about, you know, like being willing to, you know, if you're not willing to spend your money, how on earth would you expect someone to spend their money? And like, it was a whole kind of, and it was very interesting because I never really thought about money from that, that way. And but it comes back to that comment where you're saying, you know, sometimes you went into therapy and they were telling you what your problem was in that case. And instead of kind of guiding to you finding what the problem is, because in this case, in those examples, it's, you know, that's kind of them saying, Hey, this is the structure.
Tiffany-Ann Bottcher:This is the idea, and this is what is correct. I think it's a very different approach when you're saying, Hey, we're going to help guide you to really where, where you need to be versus just saying like, this is the way I think it should be. And giving that kind of prescribed structure.
Kam Knight:Yeah, exactly. And that's why I like this, what I do so much and why I feel it's so effective is because we're dealing directly with that person's blocks and the person's thinking and beliefs. And again, because there's a barrier between our conscious and unconscious mind, we don't actually get to see what those things are. We just kind of see the results of how we show up. And when we can put that barrier to the side and start going inward, we'll actually start seeing the thought processes that went on, the changes and challenges we experience in our life that we're making these connections that we weren't even aware of, and how it's kind of come to this.
Kam Knight:The person gets to see it themselves, which is kind of wild. But another challenge is that realizations don't necessarily create change. So we can come to these really big profound realizations. It's like, now I see why I do this. Or now I see where this is coming from.
Kam Knight:But seeing that doesn't necessarily change anything. So we still have to work on reducing or releasing the emotional response to it so it's not affecting our lives. I'm sure you have experienced this, doing events and seminars or masterminds where you learn some amazing information. But then when you go out, you don't really apply it. And the longer we don't apply it, the more we forget it.
Kam Knight:And then it's as if we never even learned it at all. And that was one of the challenges I had as an author or mentor is I couldn't sit with the fact that someone bought my book, read my content, or paid for my coaching, And I couldn't get them the result. And I wanted something that could help do that. And again, I realize it all comes down to the emotions. There's a lot of charges to our blocks.
Kam Knight:And if we can release those charges, then our designers don't filter through them or as strongly. And it's much easier to move forward. Though I gave one example, which is related to money, but it works on a lot of different other levels. I don't want to use the word trauma and things of that nature because I'm not a therapist. But a lot of times we have events from our past that are very, let's just say, triggering and have a strong emotional charge that we're not even aware of.
Kam Knight:Again, it's in the unconscious level. And because we're not aware of it, we don't realize how much is affecting our thoughts, decisions, actions, and reactions in terms of the people that we're choosing, the people we end up staying with, even though they're not healthy, and the choices that we make in terms of career and money and health and all of that. And it's all driven by what's going on underneath that we're not seeing. And so when we do have a desire to go out and make a change or to grow and take the next step and we're not able to, the answers that we normally get is, I'm not good enough or I'm lazy. I don't have what it takes.
Kam Knight:But the reality is there's all these inner workings that actually kind of like a ball and chain holding us back or making progress much slower than it needs to be.
Tiffany-Ann Bottcher:Right. So do you help people figure out what those blocks are that they need to work on? Or do they need to come to you with a, Hey, I think I have a money block, or I think I have a block related to this situation from twenty years ago. Do you help, do you help them determine what those might be to get started in the right direction? Or is that something that people need to come in with some kind of idea about?
Kam Knight:No, people don't necessarily have to have too much information. A lot of times people come to me because they heard from someone, a past client, what a big shift or a big result they got. And then they're kind of curious, and they come to me without really knowing what they're even getting into. And this is kind of challenging when we're working with the mind, especially the unconscious mind. The unconscious mind is very susceptible to suggestions.
Kam Knight:So when starting, I don't give out too much information of how the technique works, what we're going to work on, because I don't want to suggest anything and it come up when it wasn't even there. And so the real goal is just kind of going into the unconscious and to seeing what comes up, what gets triggered, and what those things lead to, and kind of going down the rabbit hole. I know it's kind of cryptic and it's maybe general. Yeah. So a person could come to me with a kind of a general idea.
Kam Knight:They'd be like, you know what? I'm trying to do this program. I want to become a coach, but I'm stuck. So they might not know it's because of past events, that it's money related, self esteem related, or what. And so based on what their goal and desire is, we go into the unconscious and we kind of see where a lot of the underlying issues are.
Kam Knight:And sometimes people do have a very specific thing. It's like, oh, I had this thing happen and it's affecting me. And then we can just go directly there and work on the emotions around that situation. Right.
Tiffany-Ann Bottcher:Very interesting.
Kam Knight:Yeah. It's pretty wild because go ahead.
Tiffany-Ann Bottcher:No, no, does sound wild. And I love that you say that it, because some of these things you think, oh, like we would need to be in person. And I love that you're saying it's actually fantastic to be virtual because that just really allows such a bigger pool of people for you to assist with this because, you know, obviously, you know, there's people could travel to you or you travel to people, but it's wonderful that that such something so impactful can happen virtually. That's amazing.
Kam Knight:Yeah. And there is a time and place to be in person. I prefer to do more things than not in person. Like if I'm going to do an event or seminar, I don't want it to be online. Or if I'm going to do a certain type of work or training, I would like it to be in person because I feel like there's something that happens in an in person setting that a person that we just don't pick up online.
Kam Knight:And I feel I'm more committed when I am in person and I see the results or I stick with the information I've learned to the end much more than if I did online. But with this thing, it's all about the unconscious feeling safe to open up. And the more quiet the space they're in and the more they're on their own So they can open up about some of the things that they may not share to more freely, they can. And it's all about the unconscious opening up. And that's how we actually access the information and the insights that is being held over there.
Tiffany-Ann Bottcher:Very interesting. So question in a slightly different vein. So you went to school, you were doing, you know, to get your CPA. Obviously that's, I mean, I know firsthand that that's, that's not an easy or short journey. So you were pretty committed to one path and then obviously made a pretty significant change.
Tiffany-Ann Bottcher:And so I say, I think that really resonates with a lot of business owners, either people who have maybe started working for someone, found a passion in something, and they want to start their own business in that, or have gone school for something and then determined that they actually want to do something entirely different. And so you obviously have a great story of how that, that works out and is fantastic and inspiring. Were there people along the way in your life that maybe criticized that decision to say, Hey, I'm actually going to stop being a CPA, which is kind of that numbers analytical, you know, and say, Hey, I first I want to be an author. I want to go and write things. How did you deal with those, those pieces along the way?
Tiffany-Ann Bottcher:Was everyone kind of on board thinking this was a great idea?
Kam Knight:You know, it's interesting. People think when we do something new or different that there's going to be a lot of naysayers. And a lot of media talks about the naysayers, especially if you are following a lot of person development. They're like the naysayers. I don't think there's as many naysayers as our mind makes us believe.
Kam Knight:Our mind has a very interesting way of making us think people are thinking a certain way or thinking about us a certain way. And more importantly, that they will think about our decisions a certain way. And it seems so real. We're convinced that, yeah, this is how they're going to respond to it. And so they're not actually responding to how people are thinking about us.
Kam Knight:We're responding to how we think people are going to think about us or how respond to us. Interesting. And yeah. And when I did kind of throw out the idea that I wanted to be an author, people were a lot more encouraging. And they were much more amazed that I was willing to make such a step.
Kam Knight:And this was back twenty years ago when being an author wasn't as common. It was actually a big, big step. And I didn't get too much discouragement. And I don't think there is as much discouragement as we think. And sure, there's going to be naysayers.
Kam Knight:And how I deal with naysayers, as well as how I teach people, is you got to cut them out. Like if you have naysayers, it's going to affect you. Our brain is very, as I mentioned, very susceptible to suggestions, as well as the thoughts and suggestions of other people. And one of the reasons I've had so much success is because I'm very good at allowing people who are going to be supportive in my journey and really cutting off and creating a wall in people who aren't going to be supportive in my journey. Or even though they may be supportive, their own habits and life choices aren't going to be conducive in going in the direction that I want.
Kam Knight:It's been a quality of mind for a long time. In fact, one of my sisters is like, Cam was ghosting people before ghosting was even a thing. And it's true, before ghosting- That's amazing. The term ghosting came around, you know, over the last few years or even five to ten years. Like way before that, I was just ghosting people.
Kam Knight:When I wanted to move to the next level, go in a different direction, I would let people know what I was doing. But if anybody I could just sense was gonna hold me back or just their thinking, their own habits, their own beliefs was going to make it difficult, I kind of put a barrier. And I regularly will block people or cut people out. In fact, that same sister who said that, I have recently ghosted.
Tiffany-Ann Bottcher:She had to look into the future. She had a prediction there.
Kam Knight:Yeah. And I don't say this proudly, it wasn't an easy decision, but I have spent a lot of time in helping her and the amount of effort it takes me to keep her from not messing her life has been so much that at a certain point, I'm just like, it's not going to go any further. And I gave her enough warnings, and now I can't get her communication. She's been blocked. And it may sound harsh, but I think when a person is really committed to their path or the direction they want to go, these are some of the decisions we may need to make.
Kam Knight:And for me, it's been such a what's the word? I don't want to use the word release, but it's been it's opened it's freed a lot of my mental energy. I didn't It's realize
Tiffany-Ann Bottcher:flying maybe.
Kam Knight:Because I didn't realize how much a part of my brain was thinking about what if my sister does this and then I need to help her here and then I'll make sure she understands that so she doesn't mess up here and things like that. My brain was constantly thinking. And she was a very reactive person. So it's not like she was open to my suggestions. A lot of times she would explode.
Kam Knight:And so a part of me was on guard, like, Okay, how do I say this without her exploding? And then once I cut her off, it was like, I don't have to think about that. There's a part of my brain that is not worrying, and it's free to think about more important things like what I'm doing and the clients I'm helping. In fact, it's like, why am I putting in so much effort on a person who isn't really even committed when I have paying clients who are willing to take that information and aren't committed to it. So that was a decision that I had to make.
Kam Knight:And I've done it in the past. There's a moment where my dad was very unhealthy for me, so I had to put a wall there. At some point, my mom was even and it doesn't mean you have to do it forever. Sometimes when you do put a wall up, people realize, oh, Okay, this is what this person really wants and needs, and I'll be willing to change. Or you can get to the next level, and you can handle what that person how that person is, or you can bring the walls down.
Kam Knight:And it doesn't have to be with family. I've done it with friends. I've done it with coworkers. I've done it with colleagues I meet at networking events. In fact, recently, there's been I won't who I won't get too into details on the person, but there's a person who I would see at networking events quite a bit.
Kam Knight:Like different parts of the country, the person happened to be there. And as much as I try to help this person see through their blocks and the challenges they were creating for themselves, they weren't open to it. And I've moved on, let's say. And it's freeing because now what's really interesting is I don't know how how the brain or the universe works. When you actually start closing doors, new people just fill in.
Kam Knight:Closing a door seems like a tough thing, especially if it's on one light that you're close to. But once you do, it opens the space for new people to come in, and you find healthier people can just come in. It just fills up on its own. And so I wanted to say that. So when I do close these doors, it's hard because I think, oh, I'm losing a good person or I'm losing a relationship that I put a lot of time in.
Kam Knight:But you'll be surprised at how quickly someone new and better this kind of shows up.
Tiffany-Ann Bottcher:Yeah, it's funny. It makes me think so years ago. I mean, I'm like in my teens, my mom used to watch Oprah, the like talk show.
Kam Knight:Yeah.
Tiffany-Ann Bottcher:And there was some kind of episode about toxic toxic relationships. And I remember, you know, I honestly could not say a single thing for Oprah except for the, like the gift giving and this one thing that she talked about. And that was, you know, they were talking about toxic relationships and the theory of like, if you went to the buffet and you were already full, like if you, if you arrived at the buffet and you, you were not hungry, you were full, that you were not gonna, you were not going to find your most amazing treat on that buffet. And then this theory of, you know, like letting go of people who were not the right fit or whatever, you know, if you were, if you were thinking, ah, they'll, they'll be fine for now. I'll keep an eye on, I'll keep an eye out for something better, but you haven't actually let go of the previous person that you were never actually going to find that next right person that instead you were.
Tiffany-Ann Bottcher:And I mean, were talking about relationships, but I think it applies in friendships, business partners, you know, any of these pieces where if you're kind of like, it's not great, but like, oh, it's fine. I'll, I'll make it work. And you know, it's not that, that perhaps that next kind of amazing piece just doesn't, doesn't have any room to come in.
Kam Knight:Yeah. No, don't know what it is and how the universe works or how the mind works in that way, but it does really help to let go and commit to letting go. And then the space opens up for new opportunities and new people. Not only does that space open up, but it gets filled and sometimes on its own. And not to say that it will 100% of the time, but it also helps to put in and take proactive action to fill that space.
Kam Knight:So at least in a business setting, if one colleague or partner wasn't working out, I could say, all right, it's time to move on. And then all of a sudden, I might get an email from someone I hadn't talked to in a while, or I might get somebody reach out to me in social media for an opportunity. But if not, then I just take proactive action. I would just go out a networking event or reach out to people on my own. But as you were saying, and as Oprah was alluding to, it really does help to make that commitment first.
Kam Knight:Because oftentimes, the way the brain is wired, because we are packed animals, the brain likes to be around people. In fact, what I help people understand is to the brain, abuse is more painful than loneliness. This is really important. Even physical abuse is more painful than loneliness. So the brain will almost always stay in abusive relationships, whether it's mentally, emotionally, or even physically, over having that person leave or leaving that person.
Kam Knight:And so if we're trying to wait for something somewhat new to arrive before we leave that person, it's not really going to happen. The brain just going to focus on keeping what's already there. And so we really need to make the decision first oftentimes before we take the next step. And obviously, there are exceptions to the rule. Like a person, a business person, or client is very integral to your income.
Kam Knight:We do want to put some effort in making sure that you have some safety net. But more often than not, it really helps to move on first and open up the space and fill that space in later.
Tiffany-Ann Bottcher:Yeah, it's, it's always tough when you, especially making decisions, but, but needing to be safe as well from a financial standpoint. Know, you bring that to the business world and maybe you're like, Hey, this client is not the one I should be working with. Maybe, you know, it's like they're not the respite, but you're like, Hey, but they're, they're paying my team. If I, you know, and, and so it really adds that kind of extra piece, but I think then it comes back to, you know, knowing what the right thing is and then laying out a good plan on how to get there. If that's, Hey, we're going to need to replace that income.
Tiffany-Ann Bottcher:Get started on that so that you can be, you know, not just kind of sit and say, well, it's not great, but I can't really afford to do anything different. So I think I'll just, just hold here. There's, there's definitely that piece. Okay. So now if people are thinking, hey, this sounds super powerful.
Tiffany-Ann Bottcher:This sounds like something they wanna explore. What's the best way for what's the next step for them to take?
Kam Knight:They can go to my website at kamknight.com, kamknight.com. So I've got all my books there. I have a course called Concurrent Tonal Resistance. It's a deep dive into how the brain holds us back and is actively working to hold us back. But if the person wants to do the one on one work with me, where I guide them into their unconscious and we do the work there, they can just reach out to mentorcamknight.com.
Kam Knight:And I can give them more details, see how it works, talk through what it is that they're looking for, And then we just go from there.
Tiffany-Ann Bottcher:Interesting. I will definitely drop the links as well in the show notes. That's fantastic. So if you had one tangible tip for someone to implement today that would give them, you know, some kind of progress right away, what would that be?
Kam Knight:For me, it always comes down to self talk. And that's because, as I had mentioned earlier, anytime we're trying to make a change, we have to try to change the unconscious. If we do it at the conscious level, it's not only hard to do it, but the unconscious resists and we fail more often than not. And there are many ways to do the work in the unconscious or to work on the unconscious or to rewire the unconscious. One of them is with the method that I talked about.
Kam Knight:But something that's more simple is self talk, which are statements that a person repeats to themselves of the change that they want to have or have happened in their life. For example, if someone wants to improve their memory, they would repeat statements like, I have an excellent memory. I easily remember any information that I choose. Now on the surface, repeating such a statement may not seem like it'll do all that much, but it's huge. And that's because words are powerful.
Kam Knight:They have a big influence on our unconscious as well as what's going on for us internally. In fact, I would go as far as to say a lot of people's blocks and challenges came from words. They came from parents saying that we're not good enough, teachers saying that our work isn't good, our bosses saying that we don't work hard. And they're just words, but the unconscious, like I said, is very susceptible to suggestions. And it seeps in and it actually creates those challenges in our lives.
Kam Knight:So if words have the power to bring us down, they naturally have the power to bring us up. Unfortunately, the way the brain works is it focuses or puts more weight on the negative than the positive. So it takes more positive to neutralize and counteract the negative. But that's Okay because with self talk, you're just constantly repeating the positive statements. And in my journey of writing over a dozen books and traveling to over 100 countries, I have narrowed down a couple of self talk statements that really resonate with people, that really helps them break through a lot of the unconscious challenges that they're experiencing, do you think your audience would be open to hearing that?
Tiffany-Ann Bottcher:I definitely do. Yeah. I mean, for sure am.
Kam Knight:Yeah. So the first statement is I'm a do it now person. I easily do things now. I easily accomplish my goals right away. And the second statement is, I deserve, have permission, and I'm having good things.
Kam Knight:And I'll just break down the psychology really quickly of these two statements. So the first part, the first phrase of the first statement is I'm a do it now person. This creates an identity and self image that we're a person that does things now. So anytime we have a desire, it filters through our beliefs. And if our beliefs say I'm a do or not person, it cannot open the gates more easily.
Kam Knight:The second part of the statement is I easily do things now. And that's because it's easy to do things, but it can be straining and difficult and all that. So this part of the statement helps the brain to make things easier to do. And the last part, I easily accomplish my goals right away, is focuses on a goal because it's easy to do a lot of things but not get anywhere or go in a single direction. And so the last part of this statement helps us focus on a goal.
Kam Knight:And even though we may not have a goal in mind, we'll start to come up with one as long as we repeat it. The second statement, I deserve, have permission, and I'm having good things. One of the things I realize when I take people into their unconscious, there are a few issues that come up all the time for almost everybody. And one of them is undeserving. A lot of times they feel blocked or can't take the next step or move forward is because there is this deep underlying undeserving that they have.
Kam Knight:And that feeling keeps them from moving forward, or it makes them work much harder than they need to. So by saying I deserve, we try to counteract that. The second part of the second statement is I have permission. So what I also realized is since we were young, we were constantly told what to do, what not to do, how to do it, when to do it. So the brain it conditioned the brain to receive permission to do things.
Kam Knight:And it's wild, but when I do coaching, go to seminars and events, most people are paying all this money essentially to have someone give them permission to do stuff. And so we can give permission to ourselves by saying I have permission. And the last part, it's the forward movement in it. I'm having good things. So once we feel deserving and permission, then we're telling the conscious to start bringing good things into our life.
Kam Knight:So to summarize, if a person can repeat, I'm a do it now person, I easily do things now, I easily accomplish my goals right away, and I deserve to have permission, I'm having good things, it can help with what's going on internally to the point where they're starting to take more action, more focused action that gets them in a specific direction, and in an easier way because these feelings of undeserving and permission aren't holding them back. Now there is a caveat to self talk because a lot of times I say these statements, people think it's about putting the statements in their mirror or writing it down. I didn't use the word affirmation. I deliberately use the word self talk because it's really important to talk it out. We can talk it out in our heads, or we can talk it out loud.
Kam Knight:But it's important to verbalize the statement. And the more the person does it, the more changes they will see in their life. In fact, the reason I go with self talk is because it's so easy. You could do it while you're laying in bed, in the shower, cooking, cleaning. I literally self talk all the time.
Kam Knight:When I'm driving, I'm self talking. When I go to bed at night, there's that moment of fifteen minutes to thirty minutes where you're just kind of like staring at the ceiling. Just go into self talk. In the morning, there's another thirty minute moment where you're trying to get enough energy to get out of bed. Just go into self talk.
Kam Knight:And the statements have already been created. It's very universal. And it really hits on what not only our challenges are, but what we're truly seeking. And if a person can do that, I promise they will see big changes.
Tiffany-Ann Bottcher:Amazing. It sounds so simple. There's very, you know, in the business sense, you know, barriers to entry. I mean, anyone can do that. And I love that that can be so impactful for something so ultimately simple.
Kam Knight:Yeah. Very simple, hugely impactful because when it comes to resistance, it's important to do little things that get big results. This is the littlest thing someone can do to get big results. And I gave a caveat that it has to be spoken. I'll just give one more caveat.
Kam Knight:It helps to be consistent and keep doing it even after we get results. Because a lot of times my clients will get results. They'll text me like, this self talk is amazing. And then they're seeing progress. And then they stop doing a thing that's giving them progress.
Kam Knight:So make it something that you do until the day you die. And you'll see your life magically change.
Tiffany-Ann Bottcher:I love that. And thank you so much for being here. What an amazing bunch of value to share. I think so many impactful pieces there. And I'll be sure to drop those links in the show notes for sure.
Kam Knight:Yeah. Thank you again for having me. I really enjoyed this conversation.
Tiffany-Ann Bottcher:That's all the time we have for today. But the conversation doesn't stop here. Be sure to subscribe to the Service Based Business Society podcast on all of your favorite apps. And if you're hanging out over on YouTube, search for Tiffany and Bottcher. Your likes, comments, and shares don't just help the show, they help more entrepreneurs find the real stories and strategies that they need to scale.
Tiffany-Ann Bottcher:Until next time, keep pushing, keep building, and I'll catch you in the next
Kam Knight:episode.
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