The Secret Sauce of Successful Ventures

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In this inspiring episode of the Service-Based Business Society Podcast, we sit down with Trivelle Simpson, a visionary entrepreneur and venture capitalist who is reshaping the landscape of Canadian business. Trivelle shares his journey from the structured world of corporate Canada to the dynamic realm of entrepreneurship, offering a candid look at the highs and lows that come with leaving a secure job to pursue a dream.

Trivelle delves into the importance of supporting underserved markets, particularly emphasizing the potential of Canadian entrepreneurship and the power of investing in female-led businesses. He discusses the multi-billion-dollar opportunities awaiting female entrepreneurs and the societal shifts necessary to harness this untapped potential.

With a blend of personal anecdotes and professional insights, Trivelle also touches on the transformative power of risk-taking. He challenges listeners to embrace fearlessness, drawing on the wisdom that the happiest days in business can indeed eclipse the toughest ones. His message is clear: true success comes from believing in your vision and having the courage to leap towards it, even when the safety net is not in sight.

Join us as we explore Trivelle's innovative approach to venture capitalism, where every investment is a step towards building a more transparent and accessible future for entrepreneurs. From the importance of visualizing success to the strategic delegation of tasks, this episode is packed with actionable advice for anyone looking to make their entrepreneurial mark.


Whether you're a seasoned business owner or just starting, "The Secret Sauce of Successful Ventures" is an episode that will leave you motivated to turn your business aspirations into reality. Tune in to discover how to lead with conviction, build a culture of community, and why sometimes, the best move is to cancel that meeting and just get to work.

About the Guest

Trivelle started The Drive Group in 2016 from a tax return and has since grown it into a multi million dollar company. His history of working in start up environments of many forms across varying industries helped him to develop the skill of identifying smart risks, knowing when to step back and when to push forward. After several years working for large organizations such as Davis + Henderson, The Royal Bank of Canada, Genworth, Manulife, and as the Chief Operating Officer for Chelle Service Capital, Trivelle was inspired to start a company that focused on trends and analysis to help businesses achieve consistent cash flow.

Connect with Trivelle:

Facebook: The DRIVE Group
Instagram: @thedrivegroup
Website: thedrivegroup.ca

About The Host

Tiffany-Ann is the epitome of a modern-day superwoman. Juggling the roles of a devoted mother to three, a dynamic agency leader, and a sharp business strategist, she seamlessly blends her responsibilities, making multitasking look effortless. Her journey in the business world is marked by her innovative strategies and a keen understanding of technology, setting her apart as a trailblazer in her field.

Connect with Tiffany-Ann:

YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.io
The Secret Sauce of Successful Ventures
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