Clear not Clever: Copywriting

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Special guest Nicole Kepic joins us to talk about her transition from journalism to copywriting, and why copy is the unsung hero. We are digging into all things copy for your business.
If you want people to actually read your marketing materials, you need to write copy that accurately reflects your brand voice and speaks directly to your ideal customer. Copywriting is an essential skill for any marketer, and it's important to remember that not everyone is a natural wordsmith. If you're not confident in your ability to produce quality copy, it's worth outsourcing to a professional.

However, even if you're working with a copywriter, it's still important to have a clear understanding of what you want to say and how you want to say it. After all, your copy is an extension of your brand, and it should reflect your unique vision and values. So, whether you're writing copy yourself or working with a copywriter, make sure that your copy is on point - otherwise, you risk confusing and alienating your target audience.

Special guest Nicole Kepic is a conversion copywriter with 20 years of experience. She serves coaches and other service-based business owners – helping them stand out from the crowd, attract their ideal clients, and sell out their signature offers with feel-good copy. When she’s not on her laptop, Nicole is usually spending time with family, devouring a suspense novel, or re-watching an old episode of The Office. You can learn more about her at or on Instagram - @nkcopywriting.

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Clear not Clever: Copywriting
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