Why Your Business Is Invisible
Download MP3Your business is invisible. Not because you're not working hard enough. Not because you don't have the right tools. But because you're doing exactly what everyone else is doing—and that's the problem.
Meet Bill Harper: The guy who turned $29 million into $230 million in 18 months. During a pandemic.
Bill is the CEO and Chief Creative Officer at BrandBoss HQ, a four-time agency founder, and the strategic mind behind transformations for brands like Carfax, Denny's, and Precision Tune Autocare. He's won over 100 industry awards, but here's what matters more: he accidentally built 170,000 TikTok followers by proving that strategic storytelling beats flashy tactics every single time.
Today we're talking about why most businesses are invisible and what to do about it. This isn't about working harder or spending more on ads. It's about the fundamental difference between advertising (what everyone's doing) and branding (what actually works).
What you'll learn
- The $230 million transformation story that happened during COVID
- Why AI is creating a "mediocrity manufacturing plant" (and why that's your opportunity)
- The difference between advertising and branding that changes everything
- How Bill accidentally built 170K TikTok followers in under 2 years
- Why "original thought" is about to become the most valuable business asset
- The three elements every business story needs (most are missing all three)
- Why being bad at something might be better than being mediocre
- The "commodity trap" 33 million businesses are falling into right now
- How to find your "unfair competitive advantage" through story
- Why production quality doesn't matter anymore (but this one thing does)
Key takeaways
- "If original thought were stock, I'd sell my house to invest in it"
- AI gives you the average—exactly what you DON'T want if you're trying to stand out
- Stop doing advertising (pushing product) and start branding (telling your story)
- Your story needs three things: A hero (customer), a problem, and you as the guide
- 33 million businesses are rushing to the same AI solution—creating massive opportunity for those who don't
- TikTok's real value is "mini mentorship"—not entertainment
- Production tools have leveled the playing field—strategy is now everything
- You can automate bad messaging faster, but it's still bad messaging
- Being memorable beats being perfect every single time
- "Just because you can doesn't mean you should" applies to AI more than ever
The big revelation
Everyone's using AI to pump out content faster. They're automating mediocrity. They're becoming a commodity. And Bill's clients? They're going the opposite direction—finding their unique story and telling it in a way that makes them impossible to ignore. One client saw 837% growth over 6 years. Not through AI. Through story.
Action steps
- Stop advertising, start branding. What's YOUR story? Not your product features—your actual story.
- Find your villain. Every great brand story has one. What problem do you uniquely solve?
- Lean into being different. If you're bad on camera, own it. Make it your thing.
Remember: In a world where everyone's using AI to say the same thing faster, original thought isn't just valuable—it's your only sustainable competitive advantage.
If you're tired of being invisible, tired of competing on price, tired of feeling like just another option—this episode will change how you think about marketing forever.
Click here to watch a video of this episode.
Click here to watch a video of this episode.
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Creators and Guests
Host
Tiffany-Ann Bottcher
Entrepreneur | Founder, Bottcher Group | Host, Service Based Business Society Podcast | Author, Data Driven Method | Helping you scale your success!
Guest
Bill Harper
Bill Harper is the CEO of BrandBossHQ, a strategic storytelling and branding agency that’s generated over $2.5B in net new revenue for more than 300 brands worldwide. With a career spanning over two decades, Bill helps companies uncover their true purpose and turn consumer insights into powerful, market-leading brand strategies. His past work includes launching CarFax’s first consumer campaign, positioning Delsey as North America’s top lightweight luggage brand, and driving major growth for names like Denny’s, Enterprise Rent-A-Car, and Music & Arts Center. Passionate about creating bold, category-dominating brands, Bill’s approach blends creativity with no-nonsense business growth - what he calls “No Story. No Glory.™”
